Seeing the changes in buying behaviors in market and increased spending on online ecommerce marketplaces and sites, you must be fascinated by the idea of coming up with an ecommerce website.
Well, you’re not wrong either, as over thousands of ecommerce stores are launched every year and go on to harvest brightest profits and business benefits. So, having an ecommerce store, no doubt, makes sense.
But then, that’s just half the info you need to establish a successful ecommerce website. How would you respond if we were to tell you that:
- More than 80% of e-commerce websites fail within the initial 18 months. With a failure rate of 80-90 percent, an ecommerce website is a two-way trail – it can help your business rise and shine, or succumb to injuries and loses.
- And what if you’re a planning a small ecommerce store and get to know the fact that while 30% small ecommerce stores break in the first 12 months, an equal 30% continually lose money, till they call it a day and hang the hat!
Those numbers are alarming while lucrative, inviting are the revenues generated by successful ecommerce websites.
Now that you know how challenging it can be to establish a successful ecommerce website; will you call a quit?
You must not!
Most businesses are vulnerable to failure if they’re based on poor planning. Similarly, there are several factors that affect the success of an ecommerce website. Identifying them, respecting them, and doing the needful can ensure you prevent them from hindering your success. And ones the pain-points are addressed, you know how much profitable an ecommerce store can turn out to be.
While product niche, inventory, prices, marketing, design, etc. all influence the success of an ecommerce website to a great extent, ‘website development’ is something that stands out.
Consumers who shop online are not always tech savvy and are bound by various limitations such as tech skills, device they’re shopping on, connection speed, language, and much, much more.
Most ecommerce websites fail to hit the bottom of the marketing pyramid, i.e. to cater to the most demanding limitations and needs of base users, and the base for an ecommerce website means around 80 percent of its potential sales.
Bad website development can slaughter your dreams. With a poor platform and framework, no matter how good your product niche and web design, etc. stand, you’ll struggle.
Despite advanced ecommerce development platforms, suits, tools, and more, there are certain common mistakes that even the best ecommerce website development companies tend to make, thereby playing a spoilsport for your business objectives.
Here’re are top 5 mistakes businesses make in an ecommerce website development project:
#1. Choosing the wrong shopping cart
Adequate research must be conducted before finalizing an ecommerce shopping cart. Just about everything from customization to budget to functionality and ease of use must be considered ahead of choosing an ecommerce shopping cart.
You can easily find any free shopping cart script such as Magento, which is in use by most ecommerce stores these days. So, if you intend to hire a Magento developer, ensure the developer or the agency can deliver personalized/customized solutions(Magneto customization).
- Store performance matter and over 70percent users shy away from ecommerce websites that have time-consuming or complex checkout process.
- Poor design of the checkout page also irritates consumers.
- Avoid asking unnecessary question to speed up checkout
It’s clear that choosing the right shopping cart script is vital. Magento offers high-end features and functionality and, therefore, it makes sense to go for it. Just ensure the developer you choose can handle personalization.
#2. Uninviting, non-intuitive navigation
You can be double sure that users will not hang around for long in case your ecommerce website has complex, slow or poor navigational functionalities.
It is, therefore, vital to make sure that the navigation menu of your online store is clearly defined, and that minimal number of clicks are required during navigation.
#3. Mobile-optimized websites are a must
Transition to 4G speeds and reducing costs of data plans as well as mobile devices have exponentially triggered a wave of trend where people have ditched desktops and do most of the things on a smartphone, including shopping.
Not having a responsive and mobile-ready ecommerce website means you’re clearly missing out on sales, big time!
An unresponsive website doesn’t show up well on a mobile, is slow to respond and complex to navigate – well, that’s enough for a user to boycott your store.
Make sure you have a mobile-ready website to trap the selling power of mobile devices.
#4. Shared resources and server
Technically, ecommerce websites powered by a shopping cart script, say Magento, are set up by developers to share resources and server with other websites. It not only reduces the loading speed of your website but also makes it vulnerable to security attacks.
Shared resourcing is one of the most influential factors that decide the integrity, speed, and thus success, of your ecommerce website.
It also impacts the reputation of your online store. Look to hire a Magento developer who can help you customized and configured the store to the server of your choice – say PHP5 or MySQL.
#5. Website speed
Slow server, faulty code, or bad design can cause an ecommerce website shopping cart to get visible to users only after a long wait.
Loading time is also an important factor Google uses to rank your website on SERP, hence never, ever take it for granted.
Hiring an experienced ecommerce website development company can help you avoid these roadblocks and max out the odds of your success. When discussing projects with an ecommerce website developer, make sure you check their portfolio of previous work, their LinkedIn profiles, feedback received from past employers, etc. to avoid falling into a trap.
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