Tech and Innovation

Lead generation is one of the foundational disciplines of marketing. Gaining leads helps you grow your customer base while at the same time raising brand awareness and getting potential audiences interested in your services and products. When properly executed, an effective lead generation plan can find not just more customers...

In a post-pandemic world, the business environment is constantly changing. Knowledge is a crucial part of hypercompetitive environments. Organizations can design, copy, or update products and services easier with more adaptability then ever today. Organizations compete globally but must think locally if they expect to exceed. And new markets place...

It’s no wonder that customer retention is a primary business objective, especially since acquiring a new customer costs five times more than retaining an existing one. However, the pandemic has had a significant influence on customer churn. The churn rate of our marketing software, a SaaS platform, increased by 25%...

As Downtown Houston's leading Class-A high-rise residential building, Market Square Tower has set the bar incredibly high with world-class amenities and a prime location in the heart of Houston's Downtown art district. Always looking to push the boundaries of the luxury experience, what really sets Market Square Tower a cut above the rest...

Life’s greatest lessons don’t typically come from acts of intentionally seeking knowledge, so much they come when knowledge unintentionally finds us. Education scholar John Dewey identified this phenomenon as collateral learning. In his groundbreaking book, Experience & Education, Dewey wrote: “Collateral learning in the way of formation of enduring attitudes,...

Project management is a full-time job. From start to finish, a project manager is supposed to be there with the team in person and in spirit. However, what if I told you that if you put your best foot forward, and make your initial steps count, you can potentially make...

There is nothing in the world, that beats a great movie-going experience. From conceiving an idea to presenting it on the big screen, the concept and efforts of the director showcase at every frame. So here below are some of the wealthiest filmmakers in the world, responsible for giving us...

Even the savviest business owners can mismanage these crucial factors that plateau company growth and devalue a potential exit. Most agencies and business owners will hit similar hurdles while attempting to scale in preparation for a sale. You don’t have to be one of them. If you want to see...

Working with many leadership teams over the years, we have explored the topic of gratitude and how this is being expressed in the workplace. Call it recognition, praise or appreciation; what stood out is that we need to take the time to show gratitude within and across the teams, we...

Happiness. . . elusive yet intoxicating and something we can all use a little more of.  Why aren’t more people happy? Well here’s the thing, they may be but they just don’t realize it! At the center of the frustrating search for happiness, there lies one thing. The confusion between...