Tech and Innovation

In any business, whether you’re starting up or have been established for years, it’s important always to be looking for ways to improve. To build a stronger, more niche-focused business, consider targeting specific types of customers and catering your products and services to them. This can help you stand out...

Creating a business is not for the faint of heart. From seeing to the day-to-day demands of simply staying afloat from 9am to 5pm, to creating the long-term plans designed to see you safely through any number of storms, business owners need to be able to find a way to...

Business-to-business (B2B) buying cycles have grown increasingly complex over the years, with 77% of buyers agreeing their last purchase was over complicated. Typically, the B2B buying cycle can last from a couple of weeks to months, with an average of 6 to 10 people involved, according to Gartner. Most of...

If you've ever been concerned about how your internet service provider was utilizing your data, or simply desired to watch Netflix content that isn't available in your region, you should consider using a virtual private network (VPN). A VPN encrypts your data and masks your IP address by routing your...

Experts claim that we need good social connections for a healthy workplace. That’s easy to say, but when tension and conflict arise, the good intentions for social connections go right out the window. This is especially true when asking for an accommodation. A group I coached told me about the time a...

Current circumstances have led many companies to ramp up their digital transformation efforts. If you’re in a similar situation, you might be wondering whether your digital investments align with your overall business strategy. The good news is certain tactics can ensure you devote your dollars appropriately. In many ways, COVID-19...

Companies that don’t track their business goals in real-time are significantly less likely to reach them, yet the majority fail to do just that.  In theory, a business goal should be a useful tool designed to guide you toward your desired outcome. However, too often, business goals are used less...

If you think there is less competition in small, niche industries, think again. If anything, the competition is even more intense because you have fewer companies competing for customers. The way to attract and retain these customers is with outstanding service, which is how the JES International Group has become...

We're well into 2022 now, which means there's been plenty of time for emerging trends to develop. Businesses are recovering from a turbulent 20/21, and now we move into a new era of business. One that's better connected to the world through emerging technology trends improves employee productivity, and starts...

Curating a subscription box starts with truly knowing your ideal customer. Once you have a clear picture of who your subscription box is for, choosing the perfect items to go inside it is much easier. But what happens when supply chain issues mean you can’t get those perfect items when...