The customer journey is a marketing phrase that most marketers, SEOs, and business owners have heard before. The customer journey simply refers to how an online consumer becomes aware of a brand, and how they interact with the brand throughout the sales funnel. However, implementing SEO techniques that maximize customer...

Now how would you know what your clients actually want? And to find a perfect reply you’ll surely ponder around concepts like sales, warm customer services and quality products. But what if even after you believe you’ve offered your clients the moon, they still hang-out with your rivals! The finest...

Growing up, I was always driven by a desire to please those around me. I worked hard to meet the expectations of others, often putting my own needs aside. It was a pattern that followed me well into adulthood. Raised by two incredibly strong and resilient parents, I inherited my...

Professionally speaking, my venture into the world of CEO Peer Advisory Groups began in the spring of 2010 after accepting a position to lead corporate communication at Vistage Worldwide. In the wake of the 2008 financial crisis, Vistage had fallen off the national media stage, and the CEO wanted to...

Joe Vella is the owner and founder of All Island Handyman & Construction, a leading full-service construction company based in Lake Grove, New York. With over 25 years of experience in the construction and home renovation industry, Joe has built a reputation for delivering exceptional craftsmanship and customer service across...

In today's fast-paced, dynamic marketplace, future-proofing your customer experience (CX) strategy is not just a competitive advantage – it's a necessity. Customers’ expectations are continually rising, driven by rapid advancements in technology and an increasing emphasis on personalized service. To stay ahead, businesses must ensure that their CX strategies are...

In today's fast-changing market, businesses face a lot of challenges, from technological changes to shifting consumer preferences to rising global competition. For these reasons and many more, nearly 20% of small businesses will fail in the first year, with more businesses doomed to fail in subsequent years, data from the...

Shock-Gard, founded in 1997 by Matthew Bullock, has carved a niche for itself as a leading innovator in the cargo securement industry. From its humble beginnings in Philadelphia, Pennsylvania, the company has grown significantly, driven by Bullock’s vision and commitment to solving logistical challenges through advanced technology and sustainable practices....

The art of entrepreneurship has long been a topic of intrigue for new and seasoned business owners. The combination of bold ideas, creative vision, and smart business strategies that lead to the birth of a thriving industry, and unique stories of extraordinary people who went through the myriad of troubles,...

In a rapidly evolving world, strategic visionaries are essential in helping companies navigate through digital transformation. In shaping how companies get value and manage risks effectively, innovation and cultural ethos are vital. Jyotishman Sharma is a leader who has made a significant impact on the industry with his journey from...

Peoplr pioneer in transforming customer development, offering innovative solutions from its inception. Operating across diverse markets, including the challenging terrains of the US and Europe, Peoplr has carved a niche for itself, becoming a beacon of innovation and client-centric strategies.   From the echoes of a childhood surrounded by entrepreneurial spirit,...

As Artificial Intelligence (AI) systems become more sophisticated, understanding how they make decisions (explainability) and ensuring those processes are transparent to users and stakeholders are increasingly challenging. This fact is crucial not only for building trust but also for meeting regulatory requirements. The industry is working on developing more explainable...

In the heart of the healthcare industry's evolving landscape, Sandeep Bains emerges as a beacon of innovation and dedication. With a solid foundation rooted in a Bachelor's degree from York University, Toronto, Bains has embarked on a mission to transform patient care through his hospital bed rentals and sales business....

The realm of global trade is full of challenges. Economic disparities, regulatory complexities, and geopolitical tensions can impede the smooth flow of goods and services. The recent disruptions caused by the COVID-19 pandemic highlighted the vulnerability of interconnected supply chains, prompting a re-evaluation of resilience and diversification. That’s why it is so...

The relationship between customer and company has always been a subject of study over the years. This leads to the concept of the customer journey, the process involving all interactions between a company and a potential customer in the process of purchasing a product and/or service. Mapping the customer journey...