Who doesn't love the idea of exploring new places and meeting new people? I'm sure everyone does! Your choice of destination may depend on your preferences, such as whether you prefer the beach or the mountains, or whether you're interested in shopping or experiencing different cultures. To help you decide...

As inflation continues to rise worldwide, the high cost of doing business is on the minds of company leaders, from the small business owner to the CEOs of the largest corporations. This is particularly true of home service company owners who have been besieged with issues since COVID-19 began interfering...

In the midst of what seemed like a challenging landscape for real estate agents in the early onset of 2024, a silver lining has begun to emerge on the horizon. In the first couple months of the new year, we've witnessed a surge in activity, a notable increase in available...

Different businesses have various methods of measuring their success in the business industry. Usually, companies measure their success through employee satisfaction, business goals, and achieving key performance indicators that the company itself sets. Whereas Hounder, a digital design, development, and marketing agency, measures its success by the success of its...

This article explores the pivotal role of technology and creativity in creating personalized narratives, utilizing advancements like AI, NFC, AR, and VR to deepen consumer connections. It will also discuss metrics marketers can use to measure engagement and what is ahead. Business and marketing are changing fast. Consumer expectations are...

In their latest book, Redefining Retail: 10 Guiding Principles for a Post-Digital World, uber-famous Prof. Philip Kotler, the father of modern marketing, and Dr. Giuseppe Stigliano, Global CEO at Spring Studios, give us their view on the future of retail business, and, as a matter of fact, of marketing per...

In 2023, China, well-known as the world's biggest manufacturer, is the leading country in the production of motor vehicles, manufacturing over 30 million cars and commercial vehicles, which was more than the combined production values of the other top five countries. On the other hand, the United States, which ranked...

If you're an entrepreneur who's in the middle of founding a startup, you likely already know how vital it is to keep your personal finances healthy. After all, you can't grow a business if you can't even see to your own needs. However, it isn't always easy to hold down...

The world of event promotion is ever-evolving, and as we step into 2024, it's more exciting than ever. With the digital landscape expanding and technology advancing at breakneck speeds, the ways we promote and experience events are transforming. Whether you're a seasoned event planner or just dipping your toes into...

Branding, once misperceived as the sole domain of Chief Marketing Officers (CMOs), is now a key concern in the corner office, too. CEOs are looking to leverage the positive impact of brand on consumer preference, and the boost to customer loyalty and premium pricing which that preference brings. Chief executives...

Hey there, fellow real estate pro! Are you ready to take your marketing game to the next level? If you haven't tapped into the power of just sold letters yet, buckle up because you're in for a ride. You have recently closed a deal on a stunning property, and now...

Ron DeSantis may have dropped out of the presidential race, but the crusade he and his fellow conservatives are on against all things related to diversity, equity and inclusion (DE&I) shows little sign of waning. Last year saw Republican attorney generals in 21 states warning money managers about “pushing political goals,” and...

In an era where e-commerce has become a cornerstone of the global economy, Robert Nikic, CEO of Why Unified, has positioned his company as a pivotal force catering to an exclusive segment of the market known as "Amazon Millionaires." Under Nikic's leadership, Why Unified has distinguished itself not just as...

In the fast-changing world of online shopping, it's crucial to listen to experts who understand how things work. One such expert is Shane Quigley, Co-Founder of SHIFT Marketplace. His ideas have turned SHIFT into a top-notch Amazon consultancy. Shane, an experienced figure in the industry, has created and successfully managed...

The business world has become more competitive than ever before. Literally hundreds of companies are competing in the same industries and selling the same products. It is now more important than ever for a business to fully capture the attention of their customers and make sure that it does not...