Marketing products that transform and inspire. Proficient marketing management has become indispensable in today's landscape, as intense competition compels companies to continually innovate and adapt to emerging trends. Businesses that strive for innovation have an advantage because they can offer unique and effective products that attract consumers' attention. Launching innovations...

The article explores the importance of pursuing a master's degree in technology, particularly in the context of an ever-evolving and unstable job market in the tech sector. It highlights how a master's degree can enhance employability by providing advanced analytical and managerial skills, keeping professionals up to date with the...

Seasonal spending and a well-planned subscription box go together like peanut butter and jelly. For starters, both industries are booming — with holiday retail sales in the United States on track to reach $1 trillion this year and the subscription economy projected to hit $1.5 trillion by 2025. Secondly, and...

In today’s business world, where every leader is racing to outmaneuver the competition, a seismic shift is happening. AI and Generative AI (GenAI) aren’t just making waves—they’re rewriting the entire playbook. CEOs are waking up to the fact that marketing isn’t just about crafting catchy slogans or making things look...

Throughout recent decades, small businesses have played a crucial role in the US economy. Despite the temporary decline during the pandemic, entrepreneurial activity is currently on the rise. According to the Small Business Administration, small businesses currently provide two-thirds of new jobs in the USA. The trend is further supported...

When you’re running a business, you need to keep a close eye on how much you spend to ensure that your income can support your outgoings. In business, finances can sometimes be volatile, whether that’s due to economic activity, growing competition, or industry fluctuations, to name a few examples. That’s...

In this guide, we will cover everything you need to know about the Dubai Freelance Visa, including its benefits, eligibility criteria, application process, and more. Overview of Dubai Freelance Visa The Dubai Freelance Visa is designed for individuals who wish to work independently without being tied to a specific employer....

As artificial intelligence (AI) continues to revolutionize various industries, the role of CEOs, especially in midsize companies, is undergoing a profound transformation. This essay delves into the evolving responsibilities of CEOs in the age of AI, highlighting the critical leadership skills required to harness AI's potential effectively and responsibly. Modern...

Hello Grégory, can you introduce yourself and WiziShop?   Hi, I’m Grégory Beyrouti, CEO and co-founder of WiziShop. WiziShop is a French ecommerce solution launched in 2008. We offer entrepreneurs a complete and intuitive platform, enabling them to create, manage, and develop their online store. Our mission is to make ecommerce...

The Internet has changed a lot since it started. In the beginning, there were static web pages and connections through dial-up. Now we have high-speed broadband internet with dynamic content that interacts too. New technologies like AI (artificial intelligence), 5G and IoT are still changing how people use these digital...

The question, "How old do you have to be to dropship?" is one of the most common ones among young entrepreneurs eager to dive into the world of e-commerce. Dropshipping offers a low-risk entry point into online retail, allowing individuals to sell products without holding inventory. Of course, this makes...

For decades, retirement has been synonymous with rocking chairs and shuffleboard. But a new wave of senior living communities is putting those stereotypes to bed, offering a plethora of activities, social connection, and a renewed sense of purpose. A smart businessperson should plan for their retirement in the same way...

Search Engine Optimization, or SEO, is arguably one of the most accessible digital marketing tools that one can use, especially when a business is looking for a result-oriented approach. Kyle A. Duncan knows just how powerful SEO can be in digital marketing. That's why he started his own agency, Kyle...

AI-driven influencer marketing platform Humanz has named Liran Liberman as its new CEO. Liberman, who previously served as the company's Chief Revenue Officer, played a pivotal role in Humanz's revenue growth and the establishment of its U.S. operations over the past year. This leadership change coincides with outgoing CEO Liav...

It is never easy to grasp people's needs. The market is crowded, and consumers’ needs are often transient. Sometimes the companies themselves create needs for future consumers.  However, when a company manages to understand the need of a specific market, this allows to structure a significant initial competitive advantage. Britt St....