When weighing the importance of value and income, I would argue that focusing on value drives all other positive outcomes. When evaluating whether or not you your company has value, I like to measure “Attractiveness” and “Readiness.” I do this with a Common Sense Scoring methodology to develop a metric...

In this era of digital technologies, the branded applications of leading banks and most popular airlines have hundreds of thousands, if not millions, of selected consumers. In 2014, Chase said that it has 17.2 million active mobile applications users. Now, they have many applications, including TripAdvisor, SeatGuru, City Guides, GateGuru...

In today's time, everyone wants to earn as much as they can. To live our life the way we want, we need money, for which we are even ready to work for a nine to five job. Still, at times, it's not enough, and we look for other ways to...

Interview with entrepreneur Ananya Birla. Please tell us about yourself: I am an entrepreneur and singer-songwriter. My start-up journey began at age 17. I was keen to enable and empower other women in my home country of India to be self-sustainable and fulfil their potential as businesspeople. So I founded...

Retailers would be wise to heed the motto of House Stark: Winter is coming. And with the colder weather comes the holiday season retail boom. Most retailers agree that the time to prepare is now.   A recent survey of 564 retailers by j2 Global found that a one-third of retailers that...

Blaze Pizza’s rapid growth is a manifestation of the dictum that the right execution and synergy in strategy planning, marketing, and operation is the elixir for business success. Through its feat, it has demonstrated an almost textbook-perfect example to the business world. Before Blaze appeared on the scene in 2011,...

“Building a profitable personal brand online is not a sprint and something that happens overnight. Don’t aim for perfection early on. Instead, allow your brand to evolve naturally over time and focus on providing massive value and over deliver to your target audience. Then you will get more clarity over...

The vision of transitioning into a technology-driven-economy propelled by the soaring customer aspirations has intensified the ever-evolving information technology landscape. The growing pains are being felt by one and all and are quite unsettling for companies (big and small). Organizational structures and human adaptability (Exhibit 1) are failing to keep...

We've written at length in the past about how marketing is less about selling to people and more about telling a story that they can connect with. It's not about convincing people that what you have to offer will change their life - it's about trying to tell a story...

Clearly, most of the people (including me) have been looking forward to the new season of Game of Thrones. With growing international fan base, the record-breaker HBO show, Game of Thrones Season 6 averaged a gross audience of 25.7 million viewers per episode, making it one of the network’s most...

Millennials are a unique generation that have grown up completely immersed in digital technology, with instant access to information and the power to connect with peers in any part of the globe. Smartphones and social media have left an indelible mark on their personalities and attitudes. Though often perceived as...

Business transformation has happened over the years, and most of the people are willing to look for opportunities they can enjoy in the online world. Everyone wants to establish their business, but they know that missing out on the online market will affect them significantly. Keeping this thought in mind,...

Small business entrepreneurs often think of competing with the massive fish in the sea, and this is where they plan to fail. With the intention of competing with the biggest competitors in the business, we forget to apply the basics of business success that can take them to the next...

When trying to come up with a legitimate and potentially successful business, it's always important to try and differentiate yourself from the crowd -- while also building a business model that you can enjoy working with on a daily basis. One of the most common and successful ways to accomplish...

Implementing company change isn’t easy. Just ask any of the high-profile company executives profiled on the TV series, Undercover Boss. Frequently, they find out that a change they championed, a new system or policy is a failure and deflating the organization. The change doesn’t help employees serve customers better, or it...