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CEO Insider

The Tin Man’s Heart: Leadership Lessons from the Wizard of Oz

When students of leadership consider the key attributes of top business leaders today it would be unusual for any student to initially characterize any top leader in terms of how much compassion they have for their followers. In a December 2012 Forbes Magazine article listing the top ten qualities of...
CEO Insider

Making Personalization a Priority

Increase Your ROI Through Customer-Centric Engagement, with consumers using a myriad of physical and digital channels to browse and buy, marketers need to become more strategic in how they both engage digital shoppers and encourage purchase. When you add the additional layer of being bombarded with messages from competitors and...
CEO Insider

Simplifying Business Transformation

Simplicity is the Ultimate Sophistication, so said Leonardo Da Vinci. The world realizes this and is constantly striving to achieve it. Corporations, institutions; world bodies and even the governments – everyone is in pursuit of simplicity. This craving is driven by the premise that simplicity leads to sustainability and makes...
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