Customer experience or "CX" is not just a buzzword, it's an approach that can win new customers, slash churn and turn customers into evangelists.  If your company isn't utilizing the customer experience perspective, you're leaving profits on the table. In a nutshell, companies that adopt the customer experience perspective look...

The oil price slump has affected one way or another the economic growth of many countries, most especially the oil-producing ones. Coupled with the confluence of other factors, it has resulted in uncertainties and belt-tightening measures among key industries linked to oil production. The scene is no different in Brazil,...

UK recruitment industry is at its most competitive level. More candidates than ever are finding employment with the help of recruitment agents. As a result, newer strategies and efforts are being explored to improve the communication between candidates and recruiters. To improve communication, we need to find out; how candidates...

Tech culture has perpetuated the myth that data science is a sort of magic; something that only those with exceptional math skills, deep technical know-how, and industry knowledge can understand or act on. While it’s true that math skills and technical knowledge are required to effectively extract insights from data,...

It's not shocking, Sequoia Capital's Jim Goetz has been named the world’s smartest tech investor, according to Forbes' Midas list, a ranking of the top 100 venture capitalist investors.  Two other Sequoia investors also made it into the top ten, Hongkonger Neil Shen, ranking seventh and Douglas Leone, made it...

Market Contraction is an opportunity Attitude determines outcome. How businesses emerge after a market contraction depend a lot on how they take on the challenge - fight it with downsizing maneuvers, embrace it as enhancement opportunities, or enact a mix from both camps. Although majority of executives select the pruning...

If the past is any indication of the future, cyberattacks show no signs of slowing down. In 2014, cybercriminals illegally accessed more than one billion personal records – including home and email addresses, medical information and Social Security numbers. That marked a 54 percent increase from the previous year. From T-Mobile...

Unless you are in the gaming industry, you may not realize how Virtual Reality (VR) is taking off. In fact, long thought of as totally futuristic, the technology is becoming increasing accessible, and for consumers looking for VR experiences, there is increasingly more and more content to choose from. For...

Content marketing is a term that we hear so often and for many is both the present and future of marketing. With many organisations now leaving behind traditional methods of marketing, we believe content marketing has become a significant subject of study. As demonstrated in the infographic below from Hyperfine...