Swedish Foreign Minister Margot Wallstrom has been featured on The New York Times list of 11 Most Exceptional Women In 2017. Wallström was chosen for the article run under the NYT's Saturday Profile section. "As foreign minister, Margot Wallstrom, who broke free from a violent relationship in her 20s, is...

The term “brand equity” gets thrown around marketing circles a lot. You may have come across it and even wondered what it meant. Investopedia defines brand equity as “a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent.” Coca-Cola, Costco,...

A seamless communication strategy between your company and its customers can empower your business to explore greater shores. Continuous interaction with customers is the secret behind the success of a business. With the integration of sophisticated technology, like artificial intelligence, chatbots are being extensively adopted as powerful communication tools. 63%...

B2B marketing has been far more complex than ever with each passing day. The gradual technological innovation and the rise of digital marketing have transformed the face of business. For instance, the digital world has empowered marketers with a set of new tools and channels to drive more customers and...

The Internet of Things (IoT) is a complex system of interconnected devices such as computing devices, machines, both digital and mechanical, people and objects that possess unique identifiers and a capacity to transfer information without the need of human-to-human or human-to-computer communication. The convergence of the internet, wireless technologies, micro...

Smartphones (and any mobile device) used to merely be paperweight. However, during the last decade or so, this “small” tech has become a titan of technology of the 21st century. Not just for consumers, either. Businesses, companies and national organisations are utilising the “million-dollar features” Smartphones have to offer. Here...

India is a place that is fast growing, and there are many things an entrepreneur should keep in mind if they want to expand their business to India. How many small and medium businesses are moving from various parts of the world to India, and they know the importance of...

Many of us at one point have had to go to Germany for work. If the business involved an international trade fair, either attending as a visitor or exhibiting, then the chances of it being in Germany are really high. From being a leader in manufacturing, automotive, engineering - the...

Business can be tough and its’ very common to see even top tier businesses in need of some financial aid from time to time. Whether it’s a defensive or offensive move, there’s no doubt about the fact that companies rely on financial aid in order to either strive to stay...