The idea of corporate stories as strategic assets is a hot topic, as I covered in my interview in these pages with “The Father of Modern Branding,” David Aaker. Stories, however, are “simply” expressions of something deeper. Narrative – often conflated with the term story – is the structure upon which stories (and...

Perks Of a Good Assignment Writing Company:  If you are hiring a professional assignment writing service Australia to do your assignment, then you are not only saving time to concentrate on the other tasks, but you can also make sure that the grades are secured because you have a professional...

The world is moving fast in the digital era, where everyone wants a solution on one click of the button. Today, from bricks and mortar to newspaper vending is online. To keep your business alive, you should have a business website. But, what if your website shows content slowly? Do...

Looking for ways to quickly launch your small business off the ground and begin raking in the profits? We can help! While there are no shortcuts to success, and sustainable growth is achieved through long-term efforts, there are a few hacks that will help you get there faster. If you’re...

Marvel has caught the eye of the mainstream public in recent years thanks to the billion-dollars superhero movies. The brand and its logo have a 77-year-old history and a few changes until they both became so recognizable. The Marvel brand is now almost constantly visible and invests a generous budget...

CEOs and senior executives often find themselves in between jobs for various reasons. If this describes you, then you may be wondering what the best game plan would be for the time you spend between positions. One very useful idea that can be tailored to any situation is to try...

It is a great opportunity for your business to advertise overseas. This is your chance to expand your market. You can sell the products and services to more people. You might even have an overseas branch if you have done really well. This is the first step in your expansion....

As managers, we all have go-to methods and tools we consider to be tried and true. But there’s one tool that’s underutilized—and, at times, completely missed—by even the most successful among us: the “tool” of human capital. Human capital is the catalyst that releases value in all other resources. Without...

Have you ever noticed how you only start worrying about your health when you face a health scare? The same can be said for finance. Financial planning isn’t taken seriously until money, or the lack of it rather, starts becoming a problem. You never really think you have to plan...