Out of all the management disciplines for MBA, marketing is quite challenging as it needs strong communication skills, good approach towards management principles and proactivity from the side of the student. Such principles need real-time approach towards learning and mastering them too. Marketing is something which is also dependent on...

Have you ever noticed how some startups are sold to major corporations before they’re fully developed? It’s not an accident. Many startup founders sell their business to a strategic buyer long before they gain momentum in the marketplace. Investors know this, and many specifically look for brand new startups to...

It has been said that “You are what you do, not what you say you’ll do.” In leadership, knowing this is critical. People thrive in consistency. Inconsistency breeds fear and, ultimately, failure. Great leaders know this and they live it out every day. They have an unbreakable commitment to following...

The landing page concept has as many supporters as opponents. The supporters are touting about the benefits of having a landing page such as higher conversion rate, better targeting or improving customer trust. On the other hand, the opponents don’t see them as such a miracle-working tool and have rather...

Sree Varma is the CEO of the iSportconnect, launched in June 2010, iSportconnect has turned into one of the largest global private network of sports business executives. Last week, we took an opportunity to talk with Sree Varma, the Chief Executive Officer of iSportconnect, who provided us with invaluable insight...

Over the years, I have asked many leaders:  Do you consider yourself a part of the team?  Or do you think of yourself as apart from it?  The answers have been all over the map.  Some say they are part of the team, others see themselves as separate from the...

The business landscape is undergoing a major shift. Driven by digitization, it has transformed into an environment where organizations rely primarily on their customers and suppliers. To function in such a challenging business environment, companies need to build an enriched digital ecosystem facilitating closer collaboration and new joint work practices....

There’s no doubt that mentorship is a critical stepping stone in the journey to mastery. In fact, a few years ago, I wrote an article about the three ways a mentor can accelerate your growth. But it’s important to acknowledge that spending too much time focusing on the best hack...

The world has always praised leaders for their vision, innovation, and disruption. But, today, our greatest leaders are differentiated by their ability to execute. If you are a leader looking to set yourself apart by your success in execution, you first need to understand why so many strategic decisions fall...