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Rhett Power
Tech and Innovation

3 Strategies for Success with Social Media Marketing

Gaining traction with social media marketing can be challenging. You have to view it as a long game, investing in data, storytelling, and social selling to boost your connections and turn followers into customers. Follow these tips to achieve the social media ROI you’re looking for. Despite its fast-paced atmosphere...
Stephen McGarvey
CEO Insider

Establishing Rapport: The Key to Persuasion

The ability to transform ourselves and to persuade and influence others depends on the subtleties of effective communication and the essential fact that thinking impacts emotions, which in turn drive behavior. In order to effectively move someone to action, we must understand how the mind filters information.  One thing lies...
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