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CEO Lifestyle

Critical Mistakes to Avoid in Strategic Communication

Strategic Communication is an essential process that involves the effective communication of a message or messages to a specific target audience using various strategies and channels to achieve a desired outcome. Whether it's a company or a nonprofit that communicates with employees, organizations communicating with donors, or political campaigns communicating...
Jhaymee Tynan
Special Reports

It’s Not A Pipeline Issue

As a woman of color, I have been fortunate to have advocates in my network who have stepped up to help me drive my career path upward. Through building my network both internally and externally, I have met hundreds of Black and Brown women who are achieving incredible things in...
Team job
CEO Advisory

Should Marketing Get a Free Pass on ROI?

We all know the arguments: calculating marketing ROI is expensive. There are all kinds of technology barriers, not to mention turf issues. Like the constant battle between marketing and sales over who gets credit for what.  Plus, most companies, especially manufacturers, sell through distribution, which can often be a roadblock...
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