archiveVice president Insider

To win at e-commerce, business must stop the search for customers – that’s the wrong target. You don’t want customers. What you want are seekers. We can define “seeker” as a higher order outcome  - one that is deconstructed into a series of products or services. I then become a...

The pandemic has pushed banks to reapproach their marketing more than ever. In an effort to attract customers, banks have to take care of a large amount of small issues. The restrictions related to Covid-19 forced many stores to close and clients have to use digital services. This is a...

Toothless purpose is giving it all a bad name isn't it. All talk and no tangible action is the most pressing problem that business leaders face. The enormity of the actual challenges that we face as a planet, a civilization as a community requires a new kind of approach for business...

We are depleting our natural resources in an all-out-effort to enjoy our modern comforts. But our single-use throwaway culture isn’t sustainable. We need to find a solution. Can technology be the great enabler as we imagine and engineer the solutions to the planet’s challenges? To answer this question, we first...

Being a pet owner was not always normal. Animals in the past had a whole different role in humans' life. Families would keep animals in their backyard for a reason. Cows and goats were to provide us milk, meat, and clothing. Cats would be around so that they would ''clean''...

Billionaire investor Carl Icahn has named Aris Kekedjian to take the helm at his namesake investment firm, Icahn Enterprises LP (NASDAQ: IEP), according to the Wall Street Journal in an interview. Aris Kekedjian, who was the General Electric Company's chief investment officer until 2019, will take over as chief executive...

Given that perfectionism is estimated to affect over 30% of the world’s population and proven to be increasing over time, there’s a high chance that it plays some kind of role in your business. How much it affects you or your company will depend on the size of the organization and...

Once upon a time intelligence was related to mathematics and our ability to do complex calculations in a timely fashion way. Scientists who study the human mind and behavior have shed some light on the issue. Anthropologists, biologists, psychiatrists, and doctors all now agree that things are a little more...

At executive level, uncontrolled ego can kill a business. Recent research shows 57 percent of employees have left a job because of poor leadership. Losing top talent cost Australian businesses $3.8 billion over 12-months. Ego: what is it? Simply put, it’s what keeps us alive and safe. It’s the thing...

“I believe that if you don’t disrupt yourself, you will be disrupted by someone else.”  — Mindy Grossman, CEO & President of WW (formerly Weight Watchers) Leadership excellence is not acquired overnight. Like a fine wine, it develops more character and a polished finish with each passing year and experience....