archiveVice Chairwoman Insider

These days, companies are rushing to push more of their customer contacts to digital channels. That’s because the benefit of embedding digital support tools, such as SMS, chat and assisted AI, into the overall customer experience (CX) is clear. These tools help companies boost customer satisfaction by giving agents the...

In the fast-paced digital economy, business owners and entrepreneurs are constantly working on fine-tuning their business model to help reflect their position in a highly competitive market, while ensuring sustainable growth. The online transition means that businesses are constantly competing head-to-head with competitors for a pool of consumers that are...

According to Ronn Torossian, to get the most out of video marketing, companies have to know which platform they need to utilize to distribute their video content. However, with most platforms starting to pivot toward video content these days, it's not always easy for companies to figure out which platform...

First, I think it is appropriate to analyze the title. This dual-title, with the questioning/enigmatic wording, is the most suitable in our opinion to highlight today's topic. Our goal is to approach Communication and Marketing, not in the "traditional" way, i.e. as two separate parts/fields of product promotion. But through...

We all have people in our personal and professional life who we find challenging. We may label them as ‘precious’, ‘difficult’ or ‘hard work’.  The typical approach to managing people such as this is to try to avoid them or find a way to work around them. This may work...

Rethymno is a very charming city. It is in western Crete and is a pole of attraction for both tourists and local residents of Crete, who wish to enjoy their vacation live moments carefree moments. Although Rethymno was considered a small village for many years, in recent decades, it has...

There is no denying that a honeymoon is the most exciting phase in the lives of all newlyweds. It not only helps the couple embark on a new journey but also gives them a much-required break after the stressful wedding. Thus, for all those looking for a perfect romantic escapade, these...

My favorite get-to-know-you question is ‘what does connection mean to you?’. While everyone has a different answer, there are common themes.  ‘Connection is a two-way relationship between people.’ ‘Connection is a willingness or a shared agreement to be vulnerable.’ ‘Connection is not about what you’re doing, it’s about who you...

The siren call of entrepreneurship is loud and haunting. The idea of creating something out of nothing, building a business from the ground up and being your own boss in the process is certainly alluring, which is probably why over 600,000 new businesses open in the United States every year....

Developing a new publishing strategy in the media landscape is daunting. Content reigns supreme, followed by the heft of an established brand. But there’s more to thriving in the digital age. Much, much more. No one knows that better than the senior management team at The Arena Group, a conglomerate...