archiveShadow Director Insider

Growth hacking doesn’t feel intuitive to most traditional marketers or executive teams. Yet there’s little doubt that, when done well, this lean marketing approach drives incredible results. Consequently, if you plan on leveraging growth hacking in marketing at your company, you’ll want to avoid making these common tactical mistakes.  Growth hacking may...

“It would be better if everyone worked together as a system, with the aim for everybody to win.” — W. Edwards Deming, “The New Economics” It’s easy to agree with this quote, right? And I know what you’re saying: “Wouldn’t it be nice if it were true!” Well it can be....

As of 6 June 2022, with a net worth of roughly $211 billion, Elon Musk is the wealthiest person in the world, followed by Jeff Bezos(No. 2, $146 billion), Bernard Arnault(No. 3, $137 billion); and Bill Gates(No. 4, $123 billion). Warren Buffett is the fifth-richest person globally, with $113 billion....

The Work from Home (WFH) movement is beyond here to stay. It’s a fact of life and a reality for a large minority of workers worldwide. But while WFH has become “old hat,” there is still a lot to learn and a lot more to work out to ensure employees...

Can you imagine a world without movies? No, right. Well, movies are one of the most significant sources of entertainment that have been a part of our lives for ages. They have the potential to make us laugh, cry, and jump with joy, all in a stipulated period of time....

May is Mental Health Awareness Month. In working with a variety of leaders, a handful will still sometimes roll their eyes when you bring up mental health awareness in the workplace, while others smile, nodd, and champion the movement.  Mental health awareness does not have to take form in a...

You don’t have to be a seasoned entrepreneur or mid-career high performer to be an authentic leader. Even if you’ve just launched your first startup or your budding C-suite career path, you can put the principles of authentic leadership into practice. If you’re interested in reducing friction with your team...

Congratulations on getting a job soon after graduation! I hope things turn out to be really good for you and your career. But, indeed, you have a few apprehensions intermixed with excitement and anticipation for what may come next. This is exactly what it feels like to have a job;...

The bitter hour of 'goodbye' came. Until recently, the person who was your other half said goodbye, betraying you or hurting you. In addition to physical absence, you also have a rich range of negative emotions: anger, hurt, selfishness, pain, disappointment, misery, despair, and mourning. How do you manage all...

Personal trainers and people who are involved with diets like to say ''we are what we eat.'' We wouldn't go that far, but the choices one makes regarding the gastronomical options they have are crucial. To support the environment, we should start from the cells of the society, which are...