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archiveInside Director Insider

CEO Agenda

Why Design Thinking Is Integral to Brand Management in 2022

As global competition increases and technology creates opportunities for disruptive customer experiences, brand managers at the world’s top companies are leaning more on design thinking than ever before to maintain industry leadership. Below, we will explore this strategy and outline how it can be deployed to create great customer experiences....
CEO Insider

Why Your Company Could Be at a Major CRM Crossroads

For many organizations, it’s worth considering shelving that prepackaged CRM product in favor of a purpose-built solution. For better and sometimes for worse, the pandemic has provided companies across the business landscape with a technology reality check, followed in many cases by a realization that the generic, one-size-fits-all software on...
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