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Understanding how your marketing efforts help drive business can help you find new customers and create trust and loyalty. In order to determine if your marketing is reaching the customers in your target market, you need to understand that specific customer set and how their actions affect your business. Knowing...

In a memorable scene from director Rob Reiner’s When Harry Met Sally, written by Nora Ephron, we see Sally (Meg Ryan) and Harry (Bill Crystal) having a discussion about sex in a crowded deli restaurant. To prove a point, Sally fakes a vocally robust climax. If you’re not familiar with...

China is a market of one billion consumers becoming ever most prosperous. We have to access that market. It’s where much of our future growth will come from. To access the market, we have been willing to do what it takes – embark on joint ventures, share intellectual property –...

If you have ambitions to scale your digital business and become a leader in your field, it all starts with credibility. What is credibility? It's the ability to engender a sense of trust in your target audience and prove you are worth investing time, and hopefully money, in. Sounds like...

Inflation has had a direct impact on business travel due to rising prices and changing currency values. This article will discuss strategies to help business owners ensure their employees can continue to travel while being financially responsible. Although the days of undisrupted business travel are coming back, inflation has been...

Can social entrepreneurship contribute to a better future for the world? Paths of Greece is a Social Co-operative Enterprise that was founded 12 years ago. Fivos Tsaravopoulos is the general manager of Paths of Greece, and his vision for the company is to help Greece become one of the top...

With a triple pandemic of COVID, flu, and RSV hitting the US hard this winter and resulting in an explosion of cases, business executives need to take the lead on promoting the newly-updated, Omicron-specific boosters. Doing so will help reduce the number of sick days taken by their workers, minimize...

Several years ago, I was speaking to an investment manager who constantly delivered a good and steady financial performance. I asked him what his investment principles were. One of them, he said, was that he never invested in anything that was labeled as ‘exciting.’ His view was that exciting things...

Cheating has been part of human behavior forever. A systematic look at cheating in baseball offers insights into why it is sometimes particularly prevalent and ideas on how to control it. In baseball, cheating became common once sporting clubs first started playing competitively in the 1850s. Teams unfairly grabbed ringers...

Andrea Riposati is globally recognized as an entrepreneur and the CEO and co-founder of Dante Labs, which he founded with Mattia Capulli seven years ago. Under the Italian founders’ leadership, the genomics and precision medicine company has made genome sequencing and analysis accessible to consumers, researchers, and medical practices all...