What Consumers Check Regarding Food Products
Each product that is being sold has a different story to tell, and depending on the category it belongs to, people will check for different characteristics of it. Here is a list of the most popular things clients will see on a product when they buy food.
- Taste and personal satisfaction
The No 1 criterion that most customers seem to pay attention to is the matter of taste and flavor. Even though the majority of the clients do not seem to realize the strength of this factor, a previous positive experience with a certain product will subconsciously make them put it in the basket the next time. Colors also play a role in their decision, especially when we talk about kids.
Packaging is very important, especially when someone has not bought the product before. Vivid colors are usually preferable on the packaging, even when we talk about organic products. Marketers in the organic market industry have a tendency to choose less bright colors for the products they advertise. This comes to convince customers that there are no chemical colorants in the food they sell. A more natural profile is being implemented using colors of Mother Earth that are not as bright as the ones we see on the screen of a computer. Still, even in these packages, you will notice the existence of orange and red colors that have traditionally been used to catch consumers’ attention.
- Value for money
Discounts and special offers on the items hosted in supermarkets or delicatessen stores are always welcomed by a large audience. People will love to take something that has an extra package as a gift or comes with an attractive price. They will also appreciate gifts, including packages that will work for their pocket. At this point, let us clear out that the customers are not particularly checking for the price; they basically double-cross the profit they can make out of a smart purchase. In other words, value for money is the key parameter for many consumers. For that, merchants will come up with clever ideas regarding the pricing they will determine on the packaging of different quantities. Some food markets indicate the price of the product per pound to help consumers have a better view of what they are called to pay.
- Health and benefits on the body and mind
The next thing on our list is the benefits that each product has to offer once it enters the human body. Many products suggest that their contribution to our health is much greater than we imagine creating huge expectations on the customers’ behalf. They often suggest they can help our health and improve our mental performance. This comes as a part of their advertising strategy, hoping to convince as many clients as possible, and they often do.
- Environmental impact
Again packaging plays a significant role for many conscious citizens that do not want their choices to harm the planet. Materials like paper or stuff that can be recycled are preferred. In addition, the carbon footprint is being examined. The methods that have been developed to produce the goods and transfer them to the selling points are taken into consideration. It is interesting that consumers may not be very cautious when they buy other stuff like tech products. However, when it comes to food, they have become particularly alert because they are called to buy food very often. Therefore, a reckless choice will considerably impact the environment due to the repetition of the purchases. If you think about it, this makes sense, and the environmental impact should be taken into consideration, especially regarding food products.
- Ethical trading
Lastly, let us not forget the conscious buyer as they recognize themselves as consumers. Many of those who buy food products are fully aware that they are also customers of a certain business and that their choice has an impact not only on themselves and the planet but also on the particular business and its employees. Therefore, you will see them choosing products of fair trade or products that have a percentage of their profits going to a charity for a specific cause.
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