archiveChief Research And Development Officer Insider

Your brand promise communicates the value you create for buyers and customers. It cuts across your brand strategy, content strategy, product experience, as well as sales and service execution. Content strategy is your single best tool to consistently bring your brand promise alive in buyer and customer interaction. But most...

Are There Legal Issues with Bringing Office Employees Back to the Office? There May Be a Big Business Change and Culture Change Happening. Just when I was wondering when the 1st lawsuit would happen about companies trying to force employees to stop working out of their home remotely for the...

There are seven spiritual laws of success for humanity that apply to the necessity of dealing with people and being where the people are. The laws affirm that success is not achieved through hard work alone, that success is a basic understanding of human nature. Prior to 2019, I had...

Mass communication and media in recent years have been evolving like anything. It touches all the main and not so important issues. Mass media is a basic way of putting out information in front of a large number of humans. The mass media course not only offers you a variety...

Let’s start with what would seem like an obvious question—a simplified, but surprisingly accurate, representation of the choice many marketers face today. Would you rather choose: Option A: Pay $100 for an ad placement that gets 1000 impressions but leads to only five sales of $100 each?  Option B: Offer...

With the Great Resignation showing no signs of slowing down, efforts to boost your employee experience are more critical than ever. However, these projects are easier said than done. Rhett Power shares a few tips for how you can create a more fulfilled workforce.  In 2021, we saw a record-setting...

And how your security process may be driving customers away. It’s a common scenario these days: Your customer is returning to take advantage of your spring offers, so they go to log in, but they can’t get in right away. Your site or mobile app now requires them to verify...

The future is AI. We hear that quote often and with mass adoption of this cutting-edge tech, believe it to be true. But we seldom ponder upon who is working hard behind closed doors, in the board rooms of the elite tech companies in the world to make this a...

Physics is basically philosophy and time and light are, mainly, two incredible entities. The only thing that makes it hard for people to understand is the fact that it is spoken in the ''language'' of mathematics. Today, I will attempt to pass some of this knowledge to you without having...

Our interactions throughout the day play a critical role in our psychology and personal evolution. To learn who we have to keep and who we have to reject we need to have the essential criteria that will allow us to judge every situation impartially. In addition, we need to learn...