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Executive Insider

How Business Leaders Can Navigate Brand Reputation in the New World of #Deinfluencing

A new trend is taking TikTok by fire, and that trend is #deinfluencing. The hashtag now has over 328.5 million views and is quickly growing, with new videos being added every day. The trend began in the beauty space when TikTok influencer Mikayla Nogueira posted a video promoting L'Oréal Telescopic...
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