archiveChief Marketing Officer Insider

A panic attack is one of the most frequent requests to start psychotherapy and even employs up to 4% of the general population. It seems like something very scary at the time it manifests itself. Even though it is unpleasant, it is not as harmful as we believe. What is...

Businesses constantly face challenges – employment demands, competitive threats, regulatory changes, tight labor markets, adapting to new workplace models, changing customer preferences, supply chain and production issues, and more. However, nothing poses a greater challenge to an executive team than economic uncertainty. It is very difficult to follow a strategic...

Economic power has its dark side, that we know. When self-described “economic hit man” John Perkins first published his Confessions of an Economic Hit Man in 2004, its revelations on how economic power truly works were startling to many. Perkins worked at a major consulting firm, persuading underdeveloped but strategically...

If you’re a business owner and you haven’t taken the time to pre-plan your exit strategy, do it this year. Even if you have no intentions of leaving the helm soon, you might be feeling differently in a year or two. Plenty of entrepreneurs wind up following other ideas and...

As the world continues to weigh its demands for energy against the creeping realities of man-made climate change, Africa has been thrust into a precarious situation, according to energy expert NJ Ayuk.  Across the globe, wealthy nations are constantly devouring more fossil fuels like coal and oil while simultaneously pushing...

While it didn’t reach the record highs of 2021, 2022 continued to exceed historical levels for M&A activity -- PwC even predicted that it would still end up as one of the strongest years on record. Perhaps this sounds surprising since so many companies cut back significantly on their cost...

The Pain… At 3am this Saturday morning I was slouched over my kitchen counter in a full stream ‘blubber and snot’ cry, wondering if I might be able to find a YouTube tutorial on “How to self-amputate your own leg with a butter knife”. I’d like to say that this...

Strategic Communication is an essential process that involves the effective communication of a message or messages to a specific target audience using various strategies and channels to achieve a desired outcome. Whether it's a company or a nonprofit that communicates with employees, organizations communicating with donors, or political campaigns communicating...

Launching and succeeding with an innovative, one-of-a-kind business is an exhilarating yet daunting journey. With the right strategy and determination, however, entrepreneurs can stand out in a crowded marketplace and create a profitable venture. It takes a combination of creativity, hard work, and marketing savvy to capture the attention of...

Leaders rarely incorporate a crisis or even a mistake into their strategic plan.  They want and expect things to go well --- a crisis is something you react to, not plan for.  However, it is fair to say that, as an outcome of the coronavirus crisis of 2020-2021, some organizations...