archiveChief Marketing Officer Insider

Tatyana Bakalchuk is a Russian entrepreneur and founder of Wildberries, one of Russia's largest online retailers. She founded the company in 2004, and it has since grown into a multibillion-dollar business, making it one of Russia's most successful e-commerce companies. Bakalchuk began her career as a teacher, but in 2004,...

At a steady pace, Kim Kardashian continues to grow her businesses. The Kardashians family reality shows have taught us a lot about her life. It's impossible to keep up with the Kardashians, but she always surprises us with her new business ventures. This time the famous star, along with Jay...

As the head of a company, the CEO carries a great deal of responsibility on their  shoulders. The pressure of managing a business and the constant demand for outstanding results can take a toll on their physical and mental health, leading to burnout.  Why are CEO’s prone to burnout? In my...

Having a second home in a foreign land is not merely about having a place to stay. It can mean you have more reach than your peers, a better market for your goods, and a new economy to boost your business. Who would not love to have a place in...

Do you want to stay in igloos that provide a front-row seat to view the Northern lights in their full glory? Or do you prefer snow globes with amazing menus up their sleeves? Well, that's an epic way to end the year, isn't it? Thus, for the travel-hungry souls, here...

An interview may start with how well you handle your current job and who you are in a few words. At some point, it will go to the less comfortable questions like ''Describe one of your greatest weaknesses.'' The answer to that needs to be based on certain pillars, which...

Last week I had one of the most fulfilling episodes of my consulting career: A two-day immersive workshop with a Fortune 500 insurer designed to stress-test their corporate strategy. While specifics are private, I'd like to share a few thoughts this experience inspired. Corporate strategy is commonly understood as the...

In a world that constantly promotes superstars, not falling into the trap of feeling a little jealous is not easy. Actors, football players, supermodels, and singers are just a few of the superstars we come across when we look in magazines. Their life seems exciting, and this is why we...

As the name suggests, an international school is an international community of students placed in a multicultural educational environment. Their well-being is under the supervision of highly qualified faculty and administrative staff. They have acquired quite a reputation in recent years because of the increasing significance of global education. Expats...

Sustainability is a common phrase these days. In reality, it goes beyond the basic concept of “going green” and instead is about ensuring longevity. As far back as 1972, at the United Nations’ Conference on the Environment, experts discussed sustainability with a focus on preserving ecological systems to help alleviate...