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archiveChief Investment Officer Insider

Success and Leadership

How Brands are Winning Customers that Stay Loyal for Decades with Empathy

When marketing your brand, focusing on your product differentiation alone may not be enough. Some customers need to see empathy. Does your brand have it?   If you stumbled upon one of the courses on branding taught at any business school, here’s what you would learn: Branding is all about understanding...
CEO Journal

Return to Work: Don’t Just Reboot, Reset

Over the next several months, investment and corporate bankers are heading back to the office, ending a nearly two-year-long, COVID-19-inspired retreat to working from home. Canadian banks and other FI’s will lead the charge, a move that will be followed in the weeks and months ahead with the mass return...
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