archiveChief Innovation Officer Insider

Lead generation is crucial for the growth of any company. Yet, it is not enough to have a lot of leads. Quality is what matters. In particular, a quality lead adds to sustainability and improves the sales process in the end.  The definition of the quality of leads is concerned...

Many times the terms personal brand and professional brand are used interchangeably, but there is a difference. As leaders, it’s important to recognize the difference and be intentional about supporting the pursuit of either or both for your team. Understanding the entrepreneurial and intrapreneurial aspects of what inspires an individual...

Have you ever spent hours on TripAdvisor or Expedia just dreaming about vacation? I certainly have. And when it comes time to actually plan a vacation, I am meticulous and deliberate in my planning. A 2010 study showed that people derive more relaxation from planning a vacation than from actually...

The world of Facebook advertising as many brands know it is being shaken up. Apple’s latest iOS 14.5 mobile operating system release includes a new user privacy feature that prompts consumers to opt out of behavioral tracking in apps that frequently sell data to third parties. The truth is, Apple...

Is your team smarter than the sum of its parts? In his influential book on organisational learning, The Fifth Discipline, Peter Senge noted that you can put together a team of people, each with an IQ of 120, but as a group they may have a collective IQ of 63....

When you know how to do a competitive analysis, you can create a more informed and effective marketing plan. Understanding the different players and its strategies in the industry helps you clearly see the competitive landscape, where your brand can shine, and what you need to do to ranked over...

People who work in sales usually love their job and there is a reason for that. Even though every work has challenges and obstacles that may appear on the way, in some cases the positive things are so crucial that people would not change their jobs for the world. So,...

Public relations (PR) is an important component to any business marketing plan.  Typically, a marketing plan has three parts: marketing, advertising and PR.  All three parts need to have a strategy that complements the other. The purpose of having a public relations plan is it helps you outline the key...

As part of the animal kingdom, we coexist with many other animals. Pets provide us with hearty companionship. Animals in zoos and circuses provide recreation. Several types of animals are reared for their meat, milk, skin, and other commercial products. And others’ existence plays a role in maintaining the ecological...

Manufacturers have always been innovators. They know how to perfect their products, optimize supply chains, and grow relationships with customers. They've developed processes, tools, and strategies over their existence that set them apart from the competition. These strategies have brought them success and made them who they are. But when...