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archiveChief Government Relations Officer Insider

Charlene Gervais
CEO Advisory

Why it pays to listen to B2B customers

Listen to your B2B customers and you’ll hear something amazing: the keys to your true competitive advantages. That’s the power that comes from a type of deep qualitative research called Voice of Customer (VOC).  Often used to undercover early warning signs of customer dissatisfaction, we find VOC research can be...
CEO Agenda

Old School Making a Comeback

I am proudly old school, and not alone. There are many more of us out there. Underground, we have become the alternative subculture. Not to defy change but preserve what we know works. Resistant to superficial innovation, just for the fake of it and a preference for enduring qualities, we...
Leo Bottary
Special Reports

Generation Why

There's been a great deal of conversation lately about the existence of five generations in today’s workplace. This reality is an opportunity that leaders everywhere should embrace. Being a Boomer, I marvel at Gen Y and Gen Z and their healthy perspective on relationships, taking the long view, and valuing...
Business Intelligence
CEO Agenda

What about Business Intelligence?

Business intelligence, or BI, has become a buzzword across industries, encompassing the various processes, tools, and methodologies that enable companies to collect data, analyze it, and get better answers to key questions. Business intelligence is a data-driven process of understanding your business so you can make better decisions based on...
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