archiveChief Creative Officer Insider

As a communication specialist, I’m often asked about the difference between persuasion and manipulation. It’s an important question that I’ve been responding to and refining my thinking for decades. Whilst some will say, it’s just semantics, I personally agree that it’s important to understand the difference and be clear about...

Tough clients are just as likely as terrible bosses to send employees packing. So what can you do to ward off the negativity that comes from nasty clients? Try these techniques to build a cadre of clients who are a pleasure to work with and for. Move over, mediocre managers. Today,...

Grammarly/Harris Poll released a study recently called The State of Business Communication. To examine what’s getting in the way of collaboration, productivity, and output in the hybrid work era, the research team surveyed 251 business leaders and 1001 knowledge workers employed full-time by companies with at least 150 employees. Among...

Emotional Intelligence was popularised by Daniel Goleman and has been largely accepted as a necessary and predictive for success in work, relationships, and life. Fundamental to emotional intelligence is the ability to understand what others are feeling, how your emotions affect others, and how you can use emotion to enhance...

Functional training may sound confusing—but it's actually quite simple. Omar Yunes, CEO of 54D, a leading online fitness company, is explaining what functional training is, why it's so important, and how to incorporate functional training into your fitness routine.  What Is Functional Training? Functional training is about more than just...

A New Ownership Tool for an Evolving Marketplace: The past twenty years has seen a slow but steady shift in how businesses organize and operate, with an increasing number looking beyond the short term goal of simply maximizing financial profits for shareholders.  From an organizational standpoint, more and more companies are...

Growth hacking doesn’t feel intuitive to most traditional marketers or executive teams. Yet there’s little doubt that, when done well, this lean marketing approach drives incredible results. Consequently, if you plan on leveraging growth hacking in marketing at your company, you’ll want to avoid making these common tactical mistakes.  Growth hacking may...

“It would be better if everyone worked together as a system, with the aim for everybody to win.” — W. Edwards Deming, “The New Economics” It’s easy to agree with this quote, right? And I know what you’re saying: “Wouldn’t it be nice if it were true!” Well it can be....

As of 6 June 2022, with a net worth of roughly $211 billion, Elon Musk is the wealthiest person in the world, followed by Jeff Bezos(No. 2, $146 billion), Bernard Arnault(No. 3, $137 billion); and Bill Gates(No. 4, $123 billion). Warren Buffett is the fifth-richest person globally, with $113 billion....

The Work from Home (WFH) movement is beyond here to stay. It’s a fact of life and a reality for a large minority of workers worldwide. But while WFH has become “old hat,” there is still a lot to learn and a lot more to work out to ensure employees...