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archiveChief Content Officer Insider

Richard Hawkes
CEO Insights

Market Potential, Scalability, Sustainability and Performance: The Four Metrics of Competitive Advantage

Sometimes people talk about their business’s competitive advantage like it is a thing or collection of things—see that shiny thing, it is the source of our competitive advantage.  You will hear comments like “our competitive advantage is customer loyalty” or “economies of scale” or “technology” or all three and therefore...
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