archiveChief Commercial Officer Insider

For over 3,000 years, starting with the ancient Greeks, virtually all businesses have been competing the same way: by “branding.” They create and differentiate their brand from rivals with lots of advertising and promotions. Many business professionals believe that branding is the only and best way to compete. That’s a...

Each year, brands spend over $600 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. This excerpt from Brand Hacks – How to Build Brands by Fulfilling the Consumer Quest for Meaning aims at helping CEOs understand why consumers...

Over the past few years, much attention has been paid to the importance of attracting, developing and retaining diverse talent. This focus has increased exponentially given the war for talent, the mass exodus of talent due to the “Great Resignation”, and the changing demographics as America moves ever closer to...

Women-owned businesses are on the rise in 2021, according to Forbes.com, but with that increase comes its own set of challenges. Retired CEO and Chairman of Johnson Controls Alex A Molinaroli has always recognized the roadblocks women-owned businesses face and says he refuses to turn a blind eye. “I've been...

One of the most frequent questions I’m asked is the most important skill or competency that great leaders share. I’m pressed for this all the time, so I’ve done a lot of reflecting on my answer: in my opinion, one of the most crucial skills a leader can have is...

The Board of Directors of CEOWORLD magazine announce the appointment of its newest External Advisory Board (EAB) Member, Lance Mortlock, Ernst & Young Canada Managing Partner, Energy, who officially joined the board in November. As the managing partner for the energy market segment, Lance leads EY Canada’s oil and gas,...

I often hear clients ask ‘how do we motivate our employees’.  I think we are looking at employee motivation from the wrong end of the telescope. Why are we looking for the magic bean of motivation instead of wondering why our employees lost motivation in the first place? Surely that’s...

In recent weeks, whenever I talk to fellow business leaders, the conversations inevitably focus on two topics—return to work and retention and recruitment fears. Much of the talk about return to work has been very functional, focusing on how often we should expect people to be in the office, how...

Government spending on defense contracts topped $445 billion in 2020. These contractors inhabit a realm where classified and top-secret information is their focus. It stands to reason, then, that security should be at the highest level. Although budgets are often allocated to defend the perimeter, there’s another potential exposure point that’s...

The global COVID-19 pandemic has accelerated remote working, with figures from a Gallup survey from 2020 showed that 62 percent of employed US adults were working part or full time from their homes. While data in the UK compiled from a survey by the Office for National Statistics showed that on...