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archiveChief Business Development Officer Insider

CEO Agenda

3 Critical Components of Authentic Leadership

Leaders succeed through influencing people and outcomes. If you want to inspire followership, you need to lead authentically, curating the right team culture as well as implementing strategy and ensuring good governance. To create a culture of trust, a leader needs to be conscious of their leadership purpose, use courage...
CEO Insights

The 6 keys to lead with optimism

To look beyond any crisis, it takes optimism and resilience.  The global pandemic is proving to be both an opportunity and a defining time for leaders and organisations to challenge the status quo and lead with optimism. This opens the door to inspire and motivate people whilst tapping into the...
Big Business

The Four-Step Sales Plan

Many sales leaders and managers do not understand the importance of having a sales plan and some do not even know how to create one. In this article I will discuss the definition and importance of having a sales plan and the steps that I personally use to create such...
Chief Executive Insider

Hired for the Work, Fired for the Relationship: 5 Steps to Overlook Agency Blind Spots and Keep Clients Happy

Take it from a couples counselor and client relationship consultant: it’s always tempting to compare your relationship with your client to a marriage. It’s also true that the agency-client relationship, whether it’s marketing, advertising, or any other service, is far more complex. It involves the pressure of high-stakes objectives and...
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