archiveChief Brand Officer Insider

Purpose gets a bad rap in the leadership space. Purpose-driven leaders are labeled as woo or misguided even. But purpose, in its bigger context, is simply about meaning, and right now, purpose is having a moment. For almost two years, leaders have adjusted, shifted, pivoted, repositioned, and even abandoned offerings...

More than 100 years ago, Teddy Roosevelt delivered a speech at Le Sorbonne, University of Paris, titled Citizenship in a Republic, popularly known for its passage "the man in the arena."  Future Hall of Fame quarterback Tom Brady saw this quote every day in the locker room during his time...

CEOs certainly have their work cut out for them these days. Facing uncertain supply chains, accelerating inflation, and widespread labor shortages, it’s critical for executives to get as much control over cash flow as they possibly can. By doing so, it’s possible for them to navigate the current difficult business...

Public relations is defined as a strategic communication process that builds mutually beneficial relationships between organizations and their publics. A simple statement, but it is an industry that requires individuals who are multi-talented. They must be energetic, creative, possess sound communication skills and have the ability to establish lasting connections...

Bulgaria is a developing country in southeast Europe and has a delightful geographical location featuring an intermix of many cultures; it borders Romania, Greece, Turkey, North Macedonia, and Serbia. The Bulgarian culture has been, therefore, greatly influenced by its own history and the permeating cultures of the neighborhood. Among many...

Bullying is the worst thing that can happen to a student on a college campus. Not being able to seek help or take a stand against the bully further aggravates the condition. The college period is one of the best times of life for any individual, bullying can turn it...

We all know about those mainstream destinations for education and have unfortunately developed a notion that there aren’t places better than them. Well, we have to fix this mindset because there is plenty to explore and Latin America is one such example. Latin America has historically attracted the attention of...

For over 3,000 years, starting with the ancient Greeks, virtually all businesses have been competing the same way: by “branding.” They create and differentiate their brand from rivals with lots of advertising and promotions. Many business professionals believe that branding is the only and best way to compete. That’s a...

The Board of Directors of CEOWORLD magazine announce the appointment of its newest External Advisory Board (EAB) Member, Lisa Veneziano, who officially joined the board in November. Lisa has joined the board as an “independent” member. Aside from Prof. Dr. Amarendra Bhushan Dhiraj, CEO and Editorial Director, all CEOWORLD magazine’s...

Jono and Kirsty Rowe are rising entrepreneurs and influencers in the New Zealand business landscape. Their innovative relationship-based approach to business has been key to their success. In just a short time, Jono and Kirsty have gone from fledgling entrepreneurs to running a host of successful businesses, achieving financial freedom...