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Big Business

5 Ways To Make Customers Trust You More As a Brand

Building and retaining customer loyalty is one of the fundamental conditions for a successful business. Not only does it guarantee regular sales, but it also helps to passively increase client portfolio through highly effective word of mouth. Given that both brand trust and customer satisfaction show a steep downward trend...
Big Business

The Four-Step Sales Plan

Many sales leaders and managers do not understand the importance of having a sales plan and some do not even know how to create one. In this article I will discuss the definition and importance of having a sales plan and the steps that I personally use to create such...
Chief Executive Insider

Hired for the Work, Fired for the Relationship: 5 Steps to Overlook Agency Blind Spots and Keep Clients Happy

Take it from a couples counselor and client relationship consultant: it’s always tempting to compare your relationship with your client to a marriage. It’s also true that the agency-client relationship, whether it’s marketing, advertising, or any other service, is far more complex. It involves the pressure of high-stakes objectives and...
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