archiveChairwoman Insider

Americans are accomplished at self-doubt when it comes to the progress of what our nation’s founders often referred to as a great experiment.  Over my career, I have listened to predictions of our loss of leadership as other countries or blocks of countries progressed.  From Japan to the Eurozone to...

You can’t tell people what they should think about your business, but you can influence their perception by updating and living out the employer brand you want to be known for. When you do, you’ll begin to reap the benefits that come with branding-perception alignment. If you are not actively managing your company’s...

How can you successfully start a business or help a failing business survive? Business is the process of overcoming challenges on the pathway toward progress, and that is what makes business exciting, interesting, and rewarding. Starting a new company or trying to turn around a failed company is a big...

In the best-selling book Good to Great, Jim Collins stated, “Good is the enemy of great.” He explained, for example, that we don’t have great schools because we have good schools - suggesting good enough is often good enough. Contrast Collins’ explanation of good being the enemy of great with the...

Running a business is difficult. It’s a high-wire act of balancing customer needs, and making sure daily operations are running smoothly — all while working to improve the entirety of the business and execute on big-picture initiatives. The challenge of leading an organization and being responsible for its success, while...

With travelers taking to the skies again, as the travel and leisure industry rebound after more than two years of pandemic-induced lockdowns and restrictions, changing consumer trends have led to more travelers hoping to book experiences and excursions that align with their environmental values.  The last few years have seen...

A Need to Measure: How does a business know if its customers are likely to repurchase or send their friends? The answer usually involves the Net Promoter Score™ or NPS. As you likely know, the NPS was created by Fred Reichheld as part of his work with the consulting group...

Adam Markel has passionately explored and made us feel the adventure in his latest book ‘Change Proof, leveraging the power of uncertainty to build long-term resilience”. As rightly said by Marshall Goldsmith the New York Times #1 best-selling author of Triggers, Mojo, and what got you here won’t get you...

When we ask leaders what they consider to be their biggest strengths, they usually declare a mix of drive, or focus, or creativity. Sometimes they proclaim solutions-orientation, strategic-focus, or risk-taking. You know, the usual suspects. You are likely agreeing with most of these attributes and sentiments as you are reading...

Jerry Cristoforo is a global leader and senior executive in the computer and financial services industry. He employs his extensive management and technological experience in start-ups, product development, workflow re-engineering, large-scale systems integration, blockchain, and project management. Currently, he is striving to build a more transparent and efficient green economy...