archiveAlternate Director Insider

When marketing your brand, focusing on your product differentiation alone may not be enough. Some customers need to see empathy. Does your brand have it?   If you stumbled upon one of the courses on branding taught at any business school, here’s what you would learn: Branding is all about understanding...

When you’ve been in business a few years, you get used to changing. Processes get updated. Cultures adapt. Attitudes, quite rightly, are examined and evolved. A key driver to this of course is technology. And you really know you’ve been around for a while when things you still think of...

Microbiology is a subject that comprises microorganisms like bacteria, viruses, fungi, and many similar organisms. The course of microbiology covers education in regards to the properties of all microorganisms. It also covers diseases that cause a different type of not just viruses but bacteria as well. A student who gets...

The years 2020 and 2021 will no doubt go down as some of the most historic years in recent memory. COVID came and did everything but block out the sun. It shut down travel, shuttered businesses, divided families, overwhelmed hospitals, took so many precious lives, stifled food supplies, and interrupted...

Unfortunately, the reversal of progressivism and extroversion of past decades is now evident. Social, economic, and political conditions that we used to take for granted, are undone one by one, reducing social cohesion, security, and prosperity. As a result, division, and fear are getting worse. The given circumstances, then, raise...

A dear friend and business owner recently sent me a blog defining core leadership skills. While the blog had some useful distinctions that I found smart and interesting, it also included some traits that are not, in fact, essential to effective leadership. They are actually personality traits that, to an...

RBL bank was established in 1943, and has long since held up its reputation for proficient banking services and products. Catering to the requirements of 8.44 million clients, it has tied up with Bajaj Finserv to bring one of the best credit cards to consumers, the Bajaj Finserv RBL Bank...

What’s the key to success in business? It’s what all leaders hope to find out and pursue. For years, when asked this question, leaders have been unambiguous in their answer: Culture. As but one example, a whopping 94% of executives in a Deloitte study said they believed that a distinct...

Today we will talk about the extremely unique case of Bir Tawil and the weird situation that geography implements in our lives like in the case of China. Let's have a look. Bir Tawil and the Halaib Tringle While it is quite common for countries to quarrel over a piece...

As a business owner, it feels surreal to look around years after the inception of your idea to see what you created. You see the jobs you’ve developed, the processes you’ve mastered, and the ways you’ve changed the world. But at some point, you know when it’s time to exit;...