CEO Insights

Brand strategy decisions or branding decisions are mainly focused on the consumer. To understand that, let's clarify what the brand is about. The brand is represented in the potential customer's mind as a number of concepts. According to marketers, the brand is the means that a company uses to ''promise''...

The business world is more than competitive, but still, there is room for newbies to enter. Our advice is certainly to be confident when it comes to competition. If you are the kind of person who is scared of that, then the business world is not for you. Identifying the...

Too often, business strategies fail to achieve the intended results. Ensuring strategies are understood and executed at all levels of the organization is critical to success. Follow these steps to ensure your next strategy goes off without a hitch. For decades, business leaders have spent precious time and resources developing...

“I’m a high-performance coach.”  “You’re a what?” “A high performance coach.” And then I’d see it on their faces. The reaction instant. Palpable. The furrowed brows, the looks of bewilderment – people dazed and confused. The look that says “you just sound like a weirdo to me”. I could see...

In today's rapidly evolving business world, companies must prioritize diversity and inclusion efforts to attract and retain top talent. While mentorship has long been a valuable tool for career development, a more active and strategic approach will ensure that underrepresented groups receive the support and opportunities they need to thrive....

Let us think... The Sustainable Development Goals (SDGs), with the objective to end poverty by 2030 were adopted by the United Nations Member States in 2015. Today’s complex challenges from stemming the spread of disease to preventing conflict cannot be tackled neatly in isolation. For UNDP, this means focusing on...

In light of today’s economic uncertainties, everyone is concerned about being prepared for retirement — even the ultra-wealthy. High net worth individuals, while secure in their finances today, face unique challenges when it comes to planning for the future. The following are often the biggest concerns the ultra-wealthy have about...

Recently I have been coaching a senior leader in engineering. She is amazing at what she does, passionate, knowledgeable and has a bursting mindset to grow and further develop. What she was noticing though, was her motivation to kick off each week was lagging, and this was unusual for her....

As the saying goes, "leave your emotions at the door" when it comes to work. Many of us have been taught to hide our feelings and prioritize rationality and logic in the workplace. But what if I told you that utilizing the f word (feelings) at work could actually improve...

We become what we think about. That's a wise phrase. Also, that's a phrase that definitely fits successful leaders. Nikos Manouselis, CEO at Agroknow, and his partners seem to have had big plans when starting the company. That's why Agroknow has positioned itself as a global authority in its field,...