CEO Advisory

In the fast-paced and ever-evolving world of B2B software, the role of the Chief Marketing Officer has never been more critical. Yet, it's also a role plagued by high turnover and suffering from its own brand problem. This article explores the root causes of this challenge, drawing insights from Holly...

Amazon's recent decision to require corporate employees to return to the office five days a week is generating significant controversy. In a memo to employees, CEO Andy Jassy emphasized the benefits of in-person work, such as increased collaboration, innovation, and cultural connection. Yet, this stance flies in the face of...

We’re all familiar with the signs you see in stores where fragile items are on display: “You break it, you buy it.” So imagine how the father of a four-year-old boy felt when his son accidentally toppled and smashed a rare 3,500-year-old jar on a trip to a museum—rare because...

Buying an existing business can be an exciting opportunity. However, it's a complex process that requires careful consideration. After all, you're investing in a venture, and risks are inevitable. Whether a first-time buyer or a seasoned entrepreneur, you can minimize these dangers by conducting a thorough evaluation. This article will...

Driving under the influence of alcohol or drugs continues to be one of the most significant public safety concerns, with fatalities accounting for a large percentage of all traffic deaths in the U.S. However, what’s important to understand is that anyone can get a DUI. It doesn’t matter if you...

People need food to live, which means that the food business will always be relevant. The sphere of mobile food is invariably profitable if you organize the process correctly and offer the consumer a high-level service. However, it is important to win your audience, get recognition, and have an excellent...

A mechanical wristwatch is a complex piece of machinery. The average wristwatch contains over 130 components, each perfectly calibrated to work in time with everything else. When everything is running smoothly, these machines can tick away the time with both elegance and precision. Of course, these watches aren’t perfect. Even...

Pooling, cleaning and making sense of data will make us healthier and will give us longevity. Above all, exponential technologies will broaden access to healthcare, progressively including the entire world population, thanks to new capabilities and dramatically lower costs. The advantages of tech need to be assessed from the margin...

The idea of a digital twin (or, passport,) fits very well with scarcity. As humans, we have always admired the fine craft of a maestro, like a watchmaker, a jeweler and a leather artisan, let alone the creative hand of a couturier. And, yet, gray and counterfeit products infest our...

One of the things that I’ve learned the hard way has been to ensure that not only do I have a Plan A in place for my business, but that I also have a Plan B ready to replace Plan A. And then, that I also have a Plan C...