CEO Advisory

What are the steps to launch a product? It is not only about the steps we have to follow and the sequence of these steps, it also has to do with the fact that once we complete a step we move forward and we avoid coming back to re-evaluate the...

The market is so competitive that only a few can make it out there for a long time. From the first time, an idea comes to mind and from the moment we start making the business plan the question of what different do I have to offer to people, rises....

The right marketing starts with the right positioning. In all companies, it is a major factor that is being discussed again and again. We can talk about product positioning and we can also talk about brand positioning - in most cases the steps are the same. The ways that one...

Remaining sustainable and even more able to grow your business bigger is not a piece of cake now that the financial crisis bothers most businessmen in the globe. However, opportunities are abundant and it seems that there is a certain pattern that stops people from thriving. Let's explore today what...

The push for organisations to provide more flexibility in work practices has been a couple of decades in the making. The macro-generational shifts of two full-time working parents, and gen Y and millennial–led work teams have continued to shift the focus of teams to being more adaptable and flexible. However,...

The forces that are shaping and reshaping our corporate landscape – technology, competition, geopolitics and demographics – are continuously changing, and are more volatile and disruptive than ever.  It means organisational priorities are shifting more rapidly than ever, and we need more leaders to share the load of decision-making, direction-setting...

Being a celebrity is not very common but being popular is not rare. In any case, you are in the center of attention. There are some things you should consider about who you are and who you want to be. You may be recognized at an international level but you...

Restaurants have been trying to become unique for many years now. Do you remember the trends where one restaurant would offer only one delicacy and would specialize in that in a way that would attract a large audience? For example, potatoes that are cooked in many different ways. Others would...

Real estate is a very profitable market but very competitive too. We believe that the industry has a long way to go and people can benefit from the market. Here are some tips on how to make people know you, trust you, and eventually become your clients. Point out the...

Adapting to a new environment is always a challenge. The fear of something new is the fear of the unknown. Actually, to be afraid of things you are not familiar with is not only common but also natural. It is the automatic way our bodies and minds have developed to...