CEO Advisory

Listen to your B2B customers and you’ll hear something amazing: the keys to your true competitive advantages. That’s the power that comes from a type of deep qualitative research called Voice of Customer (VOC).  Often used to undercover early warning signs of customer dissatisfaction, we find VOC research can be...

After firing half its workforce, Twitter is already asking many to come back. Indeed, research by McKinsey finds that even as recession fears grow, 40% of workers plan to quit their jobs. And a survey from Greenhouse, a New York City-based hiring software provider, finds that 57% of 1,500 employees...

Want to Build a Change-Ready Team? Lead through Conversations Using These Strategies. CEOs, have you ever announced a change in your organization only to be hit with a backlash of resistance? Or do you feel like you need to prepare for battle when you announce a shift in direction, initiative, or...

As a C-level executive, there are times when you are being poached by other companies, recruiters have presented attractive opportunities, or you are otherwise considering leaving your current company to advance your career, and more than one position presents itself. Each position has its strengths and drawbacks. How do you...

With travelers taking to the skies again, as the travel and leisure industry rebound after more than two years of pandemic-induced lockdowns and restrictions, changing consumer trends have led to more travelers hoping to book experiences and excursions that align with their environmental values.  The last few years have seen...

Over the past decade, we have seen a dramatic rise in energy costs across the United States. As a result, we have seen an uptick in the number of people turning to solar energy for their homes. Now more than ever, more people are seeing the benefits of turning to...

I quit. Two dreaded words no leader wants to hear. Companies today are facing a plethora of challenges. While companies still feel the pain of the pandemic, many also face stiff headwinds from economic turbulence. Additional belt-tightening following the stress of the past two years promises difficult times ahead. While...

QUESTION- What is the value of 1 hour of your time? Today, we are covering a topic that I feel sometimes gets overlooked by most CEO’s and entrepreneurs. Not because it isn’t important, but because we get caught up in the shtuff that makes up our businesses or our job...

As we approach the "season of spending," evaluate your business processes to meet consumer expectations and protect your business from the inevitable supplier issues. The holiday shopping season is the biggest revenue-generating occasion of the year that can simultaneously boost sales revenue and build your brand reputation. If you aren't...

For centuries, leaders around the world have desired to see their offspring follow in their footsteps. Whether monarchs or business executives, they shared a common hope that the next generation would successfully assume the mantle of leadership. In a monarchy, an objective assessment of an heir’s competence would be considered...