CEO Advisory

You must demonstrate unwavering courage to throw out what is no longer serving you. This morning I packed one box and three shopping bags of clothes, shoes and household items to donate to the thrift store. The key theme is I recognized these possessions were merely weighted baggage that disrupted...

You can't get listed on NASDAQ without a diverse board and many investors like Blackrock are now requiring diversity in leadership and in the boardroom. Additionally, over the last several years we have seen volumes of research and data tell us that companies with diverse boards are more profitable and...

Karma examines the relationship between the reason that leads to specific results. However, it is not about punishing it implies that things happen to teach us the lessons we have to learn. No one can avoid the consequences of his actions, but he will only suffer if he but he...

As the world continues to weigh its demands for energy against the creeping realities of man-made climate change, Africa has been thrust into a precarious situation, according to energy expert NJ Ayuk.  Across the globe, wealthy nations are constantly devouring more fossil fuels like coal and oil while simultaneously pushing...

We’ve reached a major world population milestone: 8 billion people. It’s no secret that the population on Earth is growing fast. Every year more methods to reduce deaths are developed. It’s a fast moving time, where the internet majorly changes every two years, systems are automated, AI is being developed....

Every year, the world’s prominent English-language dictionaries add anywhere from a few hundred to 1,000 “neologisms”—newly coined words or phrases—to their pages. For Merriam-Webster and Oxford, it’s an exhaustive process that can involve tracking words from sometimes obscure uses into the mass-market national, and even global, lexicon.  These arrivals can...

The Pain… At 3am this Saturday morning I was slouched over my kitchen counter in a full stream ‘blubber and snot’ cry, wondering if I might be able to find a YouTube tutorial on “How to self-amputate your own leg with a butter knife”. I’d like to say that this...

Despite the rise of digital advertising and social media, telemarketing remains a popular form of direct marketing. Like other marketing mediums, telemarketing can be used for lead generation, database cleaning, and sales.  But telemarketing allows marketers to establish personal connections with prospects in a way that digital strategies often can't. However, there...

Shortly before the layoffs at Salesforce, Marc Benioff, cofounder and co-CEO of Salesforce, recently sent a company-wide Slack message complaining about the low productivity of recent hires made during the pandemic and asked “Are we not building tribal knowledge with new employees without an office culture?” Salesforce permits a high...

We all know the arguments: calculating marketing ROI is expensive. There are all kinds of technology barriers, not to mention turf issues. Like the constant battle between marketing and sales over who gets credit for what.  Plus, most companies, especially manufacturers, sell through distribution, which can often be a roadblock...