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Thursday, November 7, 2024

CEO Advisory

Marc Benioff
CEO Advisory

Is Marc Benioff of Salesforce Right That You Can’t Integrate Junior Staff Without an Office Culture

Shortly before the layoffs at Salesforce, Marc Benioff, cofounder and co-CEO of Salesforce, recently sent a company-wide Slack message complaining about the low productivity of recent hires made during the pandemic and asked “Are we not building tribal knowledge with new employees without an office culture?” Salesforce permits a high...
Team job
CEO Advisory

Should Marketing Get a Free Pass on ROI?

We all know the arguments: calculating marketing ROI is expensive. There are all kinds of technology barriers, not to mention turf issues. Like the constant battle between marketing and sales over who gets credit for what.  Plus, most companies, especially manufacturers, sell through distribution, which can often be a roadblock...
CEO Advisory

Leading a Diverse Sales Team

Leading and coaching a diverse sales team can be both challenging and rewarding. A diverse team brings different perspectives and approaches to problem-solving, which can lead to increased creativity and innovation in the sales process. However, managing a team of individuals with different backgrounds, cultures, and experiences can also present...
Where’s Batman?
CEO Advisory

Strategic Creativity is a Business Superpower

“Where’s Batman?”  Growing up, thanks to being named “Robin,” cheeky boys would inevitably ask me that question. Though I’m not that Robin, I do possess a superpower–strategic creativity. And I’m willing to share it with you. People tout the power of creativity but there’s a rub. Artists have the luxury...
CEO Advisory

A Few Pointers About Passive Income

We understand income generation as necessarily an active endeavor. For the most part, it is. But, there are avenues that allow for passivity provided you prepare well. Today, people look for multiple opportunities to earn an extra buck. Whether or not you have a full-time job, you are quite likely...
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