CEO Advisory

While gender in-balance among C-level executives and within the technology industry has been highly publicized, the biotech industry in particular has suffered greatly from a lack of females at the helm. Biotech is an industry which encompasses science, engineering, technology and math (“STEM”). These categories broken down by gender, look...

With over 20 million followers on Instagram, Huda Kattan, the beauty blogger-turned-YouTube guru turned Instagram star,  is the most popular social media celebrities in the Arab world.  If there’s a woman in the Arab world leading the way when it comes to building your personal brand through social media, it’s Huda...

This is great for publishers. Business leaders are in the trenches, at the top of their field, and full of bright ideas and wisdom to share. When they can make the time to write a book, it’s almost always valuable to readers. From the CEO’s perspective, however, books can be...

Brand awareness through social media has seen tremendous growth over the last few years. Business entrepreneurs are tapping into social media to create a two-way communication with the users so as to make as many sales as possible. Incorporating influencer marketing can for sure bring amazing benefits if well applied...

In today's date and with free sign up of alerts, people are flooded with emails round the clock. It's surely difficult to scroll through those and reach your target email. Hence, it's ideal to go for some levity in the tone of the emails. If you are a Java software...

Lead flow is the process the average prospect goes through to (hopefully, eventually) become a sale. It’s the series of steps a consumer takes, starting with the first encounter they have with your brand, going through phone calls and filled-out forms, and resulting in a sale, a missed opportunity, or...

Influencer marketing is the form of marketing where an influencer (a person with a sizable no. of followers on the social media platforms) is chosen for the promotion of a specific brand and products. In today’s time where the organic reach is decreasing, and the social media platforms are forcing...

that should be considered when trying to build your brand’s authority on the internet. The first, and most obvious, is the fact that your brand needs a website – an online property that offers the world access to details about your brand, the products and services you produce, and other...

Getting into a rut with the way you do business and communicate is a surefire ingredient for failure. You need to shake things up and keep them fresh, or else operations as well as employee innovation start to stagnate. It’s also always a good idea to reassess the way you...

Communication is often cited as one of the most important parts of a business and is essential to keep it functioning. Modern advances to technology such as video conferencing have taken steps to making it easier, but there are still too many companies which aren’t utilizing these developments to their...