C-Suite Advisory

Don’t Let Design Hold Your Company Back

Though design is increasingly revered in the modern corporate world, there are still instances of poor design all over the place. If Steve Jobs did nothing else (even though we know he he definitely didn’t didn’t do nothing else…), he showed us the sleek and intuitive design helps take a product to the top. Products like the iPhone are sticky because they look so neat and cool, and the appearance is also an inherent aspect of how the device is used. Simple design begets simple functionality, and this has never been more appreciated in the corporate world than it is today.

And still companies make terrible website, ugly immemorable logos, incomprehensible platforms, and pick out ugly colors for the office walls. The fact is, talking about good design and understanding good design are two wildly different things. Furthermore, understanding good design and actually accomplishing good design are also not equivalent. If you don’t currently appreciate the need for good design in your company, it’s time to do some research and have a long hard think about it. If you already know what good design is, it’s time to make the investment to equip your company and its offerings with the best design you can get. Here are some ways to do just that.

Use Good DIY Practices. Let’s face it, not all of us have huge marketing budgets. This doesn’t mean, though, that we can’t make things that look good. Through DIY design resources like Crello, anyone can use templates, stock footage, simple but powerful editing tools, filters, and even animations to create digital materials that look like a professional design house made them. These tools won’t do all of the work for you, so don’t expect great results unless you are willing to spend a little time. Fortunately, with most of these resources available for free with Crello, you will have plenty of time to try out different things while you learn to make something truly impressive.

Communicate Well and Understand What You Want. One of the most difficult aspects of the job for any graphic designer is to work with clients who don’t communicate well and who don’t really understand what they want. This leads to a great deal of back and forth, miscommunications and misunderstandings, needless revisions, and busted budgets. Take the time to understand exactly what your design needs to do, and the branding elements like color and form which need to be embodied in it. Having this clear in your mind will make life easier for your designers and, in turn, for you. 

Pay For What You Want to Get. Companies get the design they pay for, and when they try to cut corners in this area, they often get less than stellar design. Whether your designers are in-house or in an independent design firm, it’s important to make sure that your budget is consistent with the quality you hope your designers to provide. You’re very unlikely to get something great if you pay second rate fees, so make sure that the financial powers that be understand the priority. Design is your corporate brand’s face to the world. If it’s less than stellar, people will innately understand your so is your company.

Design is integral to the way products and services function. It goes into every decision related to the construction and organization of these things. When good thought isn’t consistently put into these entities, the final result reflects the deficiency. Do everything you can to make good design a high priority, and it will be reflected in the way your customers see your company, buy your products and services, and stick around for the long haul.

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Boris Dzhingarov
Boris Dzhingarov, founder of Cryptoext, graduated from the University of National and World Economy (UNWE) in Sofia, Bulgaria with a Bachelor's degree in marketing.