CEO Advisory

Everywhere you look, you’re seeing more and more brands employ storytelling in their marketing. But don’t let that fool you into thinking that storytelling is some kind of passing trend in branding. Storytelling is here to stay – and you need to be implementing it in your marketing methods. Neuroscientists...

Your website's framework is the application or software that helps you develop it. Web frameworks simplify the process of building a webpage. They're available for both front-end and back-end design, so you can use these programs to customize your site in various ways. There are many website frameworks available, each...

While initialisms are found on ancient Roman coins, acronyms didn’t start to appear until the 20th Century. According to the New York Times Magazine the word acronym itself wasn’t coined in English until 1943. Yet, for a relatively new concept it seems like we are drowning in a sea of...

High achievers, by definition, thrive on achieving. They are driven and ambitious. They are the game changers in our businesses and industries; the role models people look up to. The downside is that high achievers are often caught up in a negative cycle of conflict. They deal with a unique...

Amazon is the biggest marketplace in the world. It sells everything everywhere. It opens up the whole world for sellers on its marketplace. However, Amazon is primarily a customer focused business, it wants to provide products to customers at low prices. They have the appetite to take risks, burn cash,...

In January 2019, CNBC cited the findings of a Conference Board Study of 800 CEOs that revealed the top three things CEOs worry about most: 1) Attracting and Retaining Top Talent; 2) Creating New Business Models Because of Disruptive Technologies; and, 3) Developing Next Generation Leaders.  If you think about...

This is the 21st century. It is the time of the Internet, and I bet, you already deeply invested in it. Ever since the Internet emerged and started occupying a nearly permanent place in our lives, we have been seeing the development of all kinds of platforms catering to various...

Remember the last presentation you sat through.  Did it make an impression? Did it inspire you to act or did you find your mind wandering, thinking about what to prepare for dinner? Now, cast your mind back to the last presentation you gave. Did you have an engaged and motivated...

When it comes to innovation, the number one question that CEOs tend to ask (both me and other people who advise on innovation) is a variation of “How can I innovate faster?”. It’s obvious they want innovation, and they want it yesterday! This, the need for speed, is something that...

Student life is a never-ending struggle, and we owe everything that we have in our lives to this struggle. This is the stage where we learn the ropes of life. An educated individual, one who has completed his or her education, has experienced everything during this period that he or...