CEO Advisory

How much importance do you place on creating a consistent brand design? I bet it’s not enough. With the growing number of channels amplifying your brand’s message, employees struggling to do more with less, and the increased importance of design, it’s more important — and more difficult — than ever...

If you have devised a list of techniques to promote your content, you must be eager to learn its success rate. Luckily this can easily be measured by using web analytics software. Now, let us explain to you what is web analytics, it is the method of monitoring a website...

Millennials are in fact renowned to be the blunt, intricate and occasionally contentious generation of all times. Folks born in the last 20 years of the twentieth century are rapidly getting over the overall world's workload. Due to which it imperative for the bosses to think of how to sustain...

In our digital age it’s so easy to get online yet it can be so hard to stay secure. Proper cybersecurity is both a necessity and a right. For the CEO of Rubica, Frances Dewing, cybersecurity is all about expecting the unexpected, which parallels her journey into becoming one of...

Any number of variables influence a business model, and social ventures are no different. In fact, a study published in Organization Science pointed to one potentially surprising factor affecting these structures: gender. The results suggest that men tend to incorporate revenue-based strategies into their models while women usually pursue techniques associated with...

Think about the world’s biggest brands. Google, Apple, Nike, Coke Cola. Each one has a very distinct brand, and this kind of branding doesn’t happen by accident. Brands play with your emotions. They speak to your sense of style. They even tap into your values. The end result is brand...

Public cloud growth continues to outpace the private cloud. Research from the International Data Corporation indicates that private cloud spending increased by 28.2% from 2017 to 2018 to reach $4.6 billion. Meanwhile, spending on public cloud infrastructure grew an astounding 58.9% to reach $10.9 billion. Companies clearly are recognizing the numerous benefits...

Dangote Group founded by Nigeria’s Aliko Dangote has emerged as the most admired African brand of African origin for the second straight year. Respondents of Brand Africa's 100 Best Brands survey voted Dangote ahead of telecommunications giant, MTN and other big companies and brands on the continent. The seventh edition of the survey conducted...

The link between team formation and hiring is explicit. As a leader, you need to know what you want and need in your people — before you decide what is achievable. If you put the what before the whom, you may find yourself with a strong disconnect between your goals...

Imagine this. You are browsing social media and you come across an article which you think can be useful to your friends. You will instantly share it. Right? However, if you are the CEO of a company and you came across something interesting, instead of sharing it with other people...