Evolve or Fail: CEO Laura Rea Dickey on the Mantra that Helped Dickey’s Barbecue Restaurants Thrive
“Encourage innovation. Change is our lifeblood, stagnation our death knell.” These are the words of David Ogilvy, a British executive who was widely known as the “father of advertising.” Ogilvy has attributed the success of his campaigns for brands such as Rolls Royce, American Express, and Dove to meticulous research...