C-Suite Agenda

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C-Suite Agenda

Five Tips to Reach the Dominant Demographic: Marketing strategies to maximize potential with the mature market

The infamous “I’ve fallen and I can’t get up” commercials of the late 1980s garnered worldwide attention, becoming fodder for comedic sketches and parodies, and sparking discussion about advertising techniques. Even today, the phrase still conjures up images of little old ladies lying on the floor after suffering a bad...
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