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Big Business

Aleksandra (Siciarz) Korczynska
Big Business

5 Customer Retention Practices That Work in 2021

It’s no wonder that customer retention is a primary business objective, especially since acquiring a new customer costs five times more than retaining an existing one. However, the pandemic has had a significant influence on customer churn. The churn rate of our marketing software, a SaaS platform, increased by 25%...
Big Business

Choose to Be Open to Lessons Wherever They Find You

Life’s greatest lessons don’t typically come from acts of intentionally seeking knowledge, so much they come when knowledge unintentionally finds us. Education scholar John Dewey identified this phenomenon as collateral learning. In his groundbreaking book, Experience & Education, Dewey wrote: “Collateral learning in the way of formation of enduring attitudes,...
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