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Monday, November 18, 2024

Megan Batchelor

Megan Batchelor

Executive features editor at The CEOWORLD magazine and lover of reality TV. I eat cereal for breakfast, lunch and dinner.
CEO Agenda

Trade Promotions: Money down the Drain ?

Consumer product companies (FMCG, Durables) are staring at a dip in consumer confidence in India, wherein, the country lost its numero uno position to Indonesia, according to the latest Global Consumer Confidence index published by Nielsen1. Irrespective of this fact, consumer product firms have still managed strong volume growths in...
CEO Agenda

Are you a Junk Mail?

Recently, I got really fed up with junk mail, so I now have a notice in my window requesting that I not have any more delivered through the door. The same goes for cold callers to whom I answer the door only to be greeted by a barrage of language...
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