Dr. Gleb Tsipursky

Dr. Gleb Tsipursky, P.h.D, is the CEO of the boutique future-of-work consultancy Disaster Avoidance Experts. He is the best-selling author of seven books, including Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters and Leading Hybrid and Remote Teams: A Manual on Benchmarking to Best Practices for Competitive Advantage. His expertise comes from over 20 years of consulting for Fortune 500 companies from Aflac to Xerox and over 15 years in academia as a behavioral scientist at UNC-Chapel Hill and Ohio State.

Dr. Gleb Tsipursky is an opinion columnist for the CEOWORLD magazine. Connect with him through LinkedIn. For more information, visit the author’s website.

Success and Leadership

How to Do a Strategic Pivot to Address COVID

Success and LeadershipDr. Gleb Tsipursky

“It’s not going away, and we have to face that reality.” That’s what the CEO and founder of a high-tech manufacturing startup with 180 employees told the leadership team in early July to convince them of the need to do a strategic pivot to address COVID. Previously, the startup’s executives...

Lifestyle and Travel

How Leaders Can Balance Work and Life to Survive and Thrive During This Pandemic

Lifestyle and TravelDr. Gleb Tsipursky

The COVID-19 coronavirus pandemic has changed life as we know it, as well as how we manage our households. While being shut mostly in our homes or observing infection prevention guidelines when leaving our house, it can be pretty hard to grapple with the reality of the world in which...

Tech and Innovation

Should Leaders Be Worried About the New COVID Strains?

Tech and InnovationDr. Gleb Tsipursky

Should leaders be worried about the new COVID strains originating in the UK, South Africa, and elsewhere, and recently identified in the US? The authoritiess have focused on downplaying concerns about vaccine effectiveness against these new variants. While some legitimate concerns exist that our vaccines might be 10-20% less effective...

CEO Agenda

Defending Your Organization From Misinformation via Neuroscience

CEO AgendaDr. Gleb Tsipursky

Whenever you hear something repeated, it feels more true when you hear it repeated. In other words, repetition makes any statement seem more true. So anything you hear will feel more true each time you hear it again. Do you see what I did there? Each of the three sentences...

Tech and Innovation

Are You Paying Attention to What Matters in This Pandemic?

Tech and InnovationDr. Gleb Tsipursky

What are you paying attention to during this pandemic? What you’re focusing on can make a big difference to your business, your career, and your health. Many people are very excited by the prospect of effective vaccines from Pfizer and Moderna. This wonderful news has deservedly lifted the stock market,...

CEO Insider

Are You Anchoring Your Business to the Wrong Data?

CEO InsiderDr. Gleb Tsipursky

Have you changed your views about COVID-19 months into this pandemic? Or are you anchoring to the same views you did in March? For example, many people still believe the false claim spread by many prominent leaders in March that COVID is no worse than the common flu. They protest...

CEO Insider

How Leaders Can Prepare for an Election Disaster

CEO InsiderDr. Gleb Tsipursky

Are you prepared as a leader for the possibility of a disastrous result for the US Presidential election? Such an outcome might seem impossible. Yet it doesn’t sound so far-fetched to many top political leaders and experts observing the run-up to the election. With many more mail-in ballots, which are...

Executive Insider

How Normalcy Bias Led Boeing to Crash Into Disaster

Executive InsiderDr. Gleb Tsipursky

Due to the grounding of its 737 Max airplane following 2 deadly crashes that killed 346 people, Boeing lost $5 billion in direct revenue by the summer of 2019. The overall losses - ranging from damage to the brand to losing customers - were valued by investors at over $25...

CEO Insider

How Effective Decision Making During the Pandemic Can Make or Break Your Executive Career

CEO InsiderDr. Gleb Tsipursky

In this troubled time of the COVID-19 coronavirus pandemic, making wise career decisions is more important than ever before. To make good decisions, you need to ask the right questions. The answers may feel uncomfortable, and it’s critically important to sit with this discomfort and face it fully, rather than...

CEO Insider

How to Prevent Failure in Working From Home to Address the Covid-19 Coronavirus Pandemic

CEO InsiderDr. Gleb Tsipursky

So many companies are shifting their employees to working from home to address the Covid-19 coronavirus pandemic. Yet they’re not considering the potential disasters that can occur as a result of this transition. An example of this is what one of my coaching clients experienced a few months before the...

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