Dr. Gleb Tsipursky

Dr. Gleb Tsipursky, P.h.D, is the CEO of the boutique future-of-work consultancy Disaster Avoidance Experts. He is the best-selling author of seven books, including Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters and Leading Hybrid and Remote Teams: A Manual on Benchmarking to Best Practices for Competitive Advantage. His expertise comes from over 20 years of consulting for Fortune 500 companies from Aflac to Xerox and over 15 years in academia as a behavioral scientist at UNC-Chapel Hill and Ohio State.

Dr. Gleb Tsipursky is an opinion columnist for the CEOWORLD magazine. Connect with him through LinkedIn. For more information, visit the author’s website.

CEO Opinions

Has Elon Musk Become a Fan of Remote Work?

CEO OpinionsDr. Gleb Tsipursky

As part of ongoing cost-cutting measures under new owner and CEO Elon Musk, Twitter is shutting down its Seattle offices and Singapore offices, instructing employees to work remotely. That’s despite Musk earlier claiming that remote workers are only “pretending to work” and banning remote work at Twitter upon taking it...

CEO Advisory

Is Marc Benioff of Salesforce Right That You Can’t Integrate Junior Staff Without an Office Culture

CEO AdvisoryDr. Gleb Tsipursky

Shortly before the layoffs at Salesforce, Marc Benioff, cofounder and co-CEO of Salesforce, recently sent a company-wide Slack message complaining about the low productivity of recent hires made during the pandemic and asked “Are we not building tribal knowledge with new employees without an office culture?” Salesforce permits a high...

CEO Explainers

Disney’s Return to Office Mandate Shows Failure of Imagination About How to Innovate in Hybrid and Remote Work

CEO ExplainersDr. Gleb Tsipursky

Disney’s CEO Bob Iger demanded on Monday, January 9, that all employees return to the office for at least four days a week because "in a creative business like ours, nothing can replace the ability to connect, observe, and create with peers that comes from being physically together.” That’s similar...

Big Business

The Four Horsemen of the Mandated Return to Office

Big BusinessDr. Gleb Tsipursky

As increasing numbers of companies are requiring employees to return to the office for 3-5 days per week this fall, they’re running into the buzzsaw of what one of my clients called the “Four Horsemen of the Required Return to Office” - challenges with resistance, attrition, quiet quitting, and diversity....

CEO Advisory

The Forced Return to Office Leads to Quiet Quitting

CEO AdvisoryDr. Gleb Tsipursky

The term “quiet quitting” emerged in March 2022, and refers to doing the bare minimal tasks of your job description well enough that you don’t get fired. The concept quickly went viral on TikTok. Yet it only started to gain traction as an issue of concern among business leaders when...

Chief Executive Insider

The Business Case for Leaders Promoting the New Boosters

Chief Executive InsiderDr. Gleb Tsipursky

With a triple pandemic of COVID, flu, and RSV hitting the US hard this winter and resulting in an explosion of cases, business executives need to take the lead on promoting the newly-updated, Omicron-specific boosters. Doing so will help reduce the number of sick days taken by their workers, minimize...

CEO Explainers

FTX Brought Down by SBF’s Double-or-Nothing Philosophy

CEO ExplainersDr. Gleb Tsipursky

“Let’s say there’s a game: 51 percent, you double the Earth out somewhere else; 49 percent, it all disappears. Would you play that game? And would you keep on playing that, double or nothing?” The vast majority of us would not take the risk of playing that game even once....

CEO Perspectives

3 Psychological Reasons for Getting Suck(er)ed Into Black Friday and Cyber Monday Sales

CEO PerspectivesDr. Gleb Tsipursky

Imagine you put on an old coat you haven’t worn in a while, and to your surprise find a crumpled $20 bill in your pocket. How good does it feel? Do you go up half a notch on a one to ten mood scale, or maybe a full notch? Let’s...

CEO Advisory

7 Mistakes to Avoid in Hiring and Firing During Uncertain Economic Times

CEO AdvisoryDr. Gleb Tsipursky

After firing half its workforce, Twitter is already asking many to come back. Indeed, research by McKinsey finds that even as recession fears grow, 40% of workers plan to quit their jobs. And a survey from Greenhouse, a New York City-based hiring software provider, finds that 57% of 1,500 employees...

Chief Executive Insider

Why Did Adidas Wait So Long to Drop Kanye West?

Chief Executive InsiderDr. Gleb Tsipursky

"Adidas does not tolerate antisemitism and any other sort of hate speech… the company has taken the decision to terminate the partnership with Ye immediately," according to its October 25 news release. That statement conveys a principled and admirable stance against the antisemitism shown by the rapper formerly known as...

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